sponsored by Motorola, Inc.
Posted:  05 Jan 2009
Published:  23 Dec 2008
Format:  PDF
Length:  12  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:

There is an unprecedented shift taking place where advertising dollars are moving away from broad mass advertising to targeted niche based strategies. This presents an opportunity to deliver highly targeted advertising that increases revenues and provides subscribers with advertisements that are more relevant to their needs and interests - while leveraging existing network infrastructure. This paper offers an overview of these advanced advertising opportunities and provides guidance on how to go about taking advantage of this new revenue stream.






BROWSE RELATED RESOURCES
Ads | Advertising | Advertising Industry | Digital Cable Services | Digital Modems | Digital Telephony | Digital TV | Telecommunications Carrier Systems | Television Broadcasting Industry | Television Systems

View All Resources sponsored by Motorola, Inc.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement