sponsored by Motorola, Inc.
Posted:  05 Jan 2009
Published:  23 Dec 2008
Format:  PDF
Length:  12  Page(s)
Type:  White Paper
Language:  English

There is an unprecedented shift taking place where advertising dollars are moving away from broad mass advertising to targeted niche based strategies. This presents an opportunity to deliver highly targeted advertising that increases revenues and provides subscribers with advertisements that are more relevant to their needs and interests - while leveraging existing network infrastructure. This paper offers an overview of these advanced advertising opportunities and provides guidance on how to go about taking advantage of this new revenue stream.

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