While CIOs are focusing on managing services offerings, managing data center risks and keeping total costs down, forces are at play that will require the CIO to pay significantly more attention to data center energy efficiency and resource consumption. For policy makers and utilities, the manner in which the data center concentrates energy demand makes it a magnet for attention. The CIO may be far more concerned about costs related to software licensing or equipment acquisition, but these issues are relatively unimportant to those organizations responsible for national energy policy or guaranteeing energy availability. As with numerous major changes, however, as many business opportunities exist in this environment as disruptions. Astute managers will recognize these trends not only to position themselves to respond to the changing regulatory and policy environment, but also to leverage these changes to improve their data centers' costs and risk profiles.