Digital signage isn't what it used to be. At one time digital signs were static, device specific, and ad-driven. Now they are interactive, dynamic, and can be used on many devices for much more than just digitized billboard.

In this presentation transcript of the recent video, "What if? Unleashing the Potential of Digital Signage," Principle Analyst Zeus Kerravala of ZK Research shares the secrets of utilizing digital signage to its fullest potential. Learn the transformations this technology has gone through, where it’s going, and how businesses have successfully leveraged its power.