9 Management Practices for Exceptional Webinars
sponsored by Citrix Online
WHITE PAPER:
This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
Posted: 21 Aug 2009 | Published: 21 Aug 2009
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A Guide to the Value of Reliable Data in Retail Banking
sponsored by DataFlux Corporation
WHITE PAPER:
Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
Posted: 04 Nov 2009 | Published: 04 Nov 2009
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Achieving Sustained Growth through Operational Excellence
sponsored by SAP AG
WHITE PAPER:
Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts.
Posted: 29 Oct 2009 | Published: 29 Oct 2009
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Addressing the challenges of implementing a customer-centric strategy
sponsored by Infor CRM
WHITE PAPER:
The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints.
Posted: 05 Dec 2008 | Published: 05 Dec 2008
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B2B Lead Gen: Marketing ROI Performance & Evaluation Study
sponsored by Citrix Online
WHITE PAPER:
MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
Posted: 21 Aug 2009 | Published: 21 Aug 2009
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CRM Built for Customer Service: The Executive Guide to Selecting CRM that Meets Service Needs
sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER:
This paper explores core principles companies can use to help them select a CRM system.
Posted: 20 Feb 2009 | Published: 20 Feb 2009
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CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs
sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER:
How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
Posted: 23 Jul 2009 | Published: 23 Jul 2009
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CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success
sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER:
This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
Posted: 20 Feb 2009 | Published: 20 Feb 2009
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Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars
sponsored by Citrix Online
WHITE PAPER:
Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
Posted: 21 Aug 2009 | Published: 21 Aug 2009
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How to Market and Sell Services with Webinars
sponsored by Citrix Online
WHITE PAPER:
This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.
Posted: 21 Aug 2009 | Published: 21 Aug 2009
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How to Maximize Revenue by Sending Targeted Promotions to Customers
sponsored by Infor CRM
WHITE PAPER:
This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.
Posted: 23 Oct 2009 | Published: 23 Oct 2009
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How to Use the Six Laws of Persuasion during a Negotiation
sponsored by Global Knowledge
WHITE PAPER:
Discover the Six Laws of Persuasion and learn how to use them to conduct more effective negotiations.
Posted: 10 Dec 2008 | Published: 10 Dec 2008
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Increase Profits and Customer Satisfaction in the Communications Industry
sponsored by Infor CRM
WHITE PAPER:
Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.
Posted: 05 Dec 2008 | Published: 05 Dec 2008
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Increase Your Returns Using Event-Based Marketing
sponsored by Infor CRM
WHITE PAPER:
Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
Posted: 22 Jul 2009 | Published: 22 Jul 2009
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Innovative Marketing Strategies for Individual and Personal Lines Insurers
sponsored by Infor CRM
WHITE PAPER:
In this paper you will learn just how important each customer interaction is and how companies are turning to Infor CRM Epiphany Inbound Marketing for Insurance to be able to manage their customers on a highly personal basis which greatly increases customer loyalty and satisfaction which will ultimately increase sales and profitability.
Posted: 22 Jul 2009 | Published: 22 Jul 2009
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Leverage ERP for Sales & Operations Planning
sponsored by IFS
WHITE PAPER:
Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market.
Posted: 12 Jan 2009 | Published: 12 Jan 2009
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Making Interactions More Intelligent Across All Channels in the Retail Finance Industry
sponsored by Infor CRM
WHITE PAPER:
In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction.
Posted: 22 Jul 2009 | Published: 22 Jul 2009
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Mastering New Challenges in Text Analytics: Making Unstructured Data Ready for Predictive Analytics
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER:
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by SPSS Inc.'s text analytics solutions.
Posted: 20 Feb 2009 | Published: 20 Feb 2009
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Populating a Data Quality Scorecard with Relevant Metrics
sponsored by DataFlux Corporation
WHITE PAPER:
Too often, data governance teams rely on existing measurements as the metrics used to populate a data quality scorecard. But without a defined understanding of the relationship between specific measurement scores and the business's success criteria..
Posted: 26 Jun 2008 | Published: 26 Jun 2008
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Sales and Marketing: The New Power Couple
sponsored by Microsoft
WHITE PAPER:
This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization.
Posted: 18 Aug 2009 | Published: 18 Aug 2009
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Six Mistakes Companies Are Making Today and How You Can Avoid Them
sponsored by SAP BusinessObjects
WHITE PAPER:
Organizations need technology that can unlock the value of information. Information can drive new insights to help transform and significantly improve the business, especially critical in an uncertain economy. This paper highlights common mistakes companies make in a down economy and discusses how organizations can use business intelligence to...
Posted: 19 Jun 2009 | Published: 19 Jun 2009
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The Customer-Driven Innovation Series: The Predictive Enterprise
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER:
Customer data mining and predictive analytics helps achieve customer innovation, strengthen brand and lift sales. Gain further customer insight with four attributes of a predictive enterprise so you can start putting customer innovation to work.
Posted: 05 May 2009 | Published: 05 May 2009
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The Five Keys to Organic Growth: How to Drive Profitable Relationships with Predictive Analytics
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER:
This paper makes the case for using predictive analytics to drive organic growth, and gives two different methods for measuring financial return.
Posted: 20 Feb 2009 | Published: 20 Feb 2009
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Top 5 Best Practices for Creating Effective Campaign Dashboards
sponsored by Tableau Software
WHITE PAPER:
We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
Posted: 04 Jun 2008 | Published: 04 Jun 2008
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Using Advanced Analytics: Gain Insight into Your Revenue Stream
sponsored by SAP BusinessObjects
WHITE PAPER:
Read this paper to learn how analytics can help you leverage the right combination of people, processes, and information. With analytics, you can analyze your sales and marketing processes to gain insights more quickly and improve business performance. Read on to learn how by using analytics you can increase top-line revenue.
Posted: 26 Oct 2009 | Published: 26 Oct 2009
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