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DEFINITION: Digital signage, also called dynamic signage, is a specialized form of slivercasting inwhich video or multimediacontent is displayed in public places for informational or advertising purposes. A digital signusually consists of a computer or playback device connected to a large, bright digital screen suchas an LCD orplasma display.Digital signage is used in department stores, schools, libraries, office  … 
Definition continues below.
AdvertisingWhite Papers (View All Report Types)
12 Matches
Digital Advertising Solutions
sponsored by IBM
WHITE PAPER: This white paper highlights a solution to tough infrastructure challenges, offering high performance and on-demand scalability that allows you to build the ideal environment you need for applications.
Posted: 08 Oct 2014 | Published: 31 Dec 2013

IBM

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
sponsored by WebTrends
WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011

AT&T Corp

Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Employing the most effective advertising in a changing market
sponsored by Sprint
WHITE PAPER: In today’s highly competitive and crowded marketplace, reaching your target audience with information and compelling brand messaging is more critical than ever before. Advertising has long been viewed as the key to generating mindshare among consumers for products and services.
Posted: 20 Jan 2011 | Published: 06 Apr 2011

Sprint

The Human Energy Crisis: Technology's Role In Supporting Field Workforce, Hourly And High-Volume Hiring Needs
sponsored by Taleo
WHITE PAPER: For all the advances in the technology over the last 20 years, the process of hiring hourly workers has remained fairly static.
Posted: 06 Jan 2009 | Published: 31 Dec 2008

Taleo

Sourcing in a Time of Scarcity: The Evolution of Social Networking as an Aid to Hiring
sponsored by Taleo
WHITE PAPER: This paper explains the promise held by social networking by offering people with common interests a place to gather and share contacts, opinions, experiences, and increasingly, job opportunities.
Posted: 06 Jan 2009 | Published: 31 Dec 2008

Taleo

Personalized Video Experiences
sponsored by Motorola, Inc.
WHITE PAPER: This paper explains various topics like: MPEG-4 Wins the Battle of the Bandwidth, How to Succeed in Targeted Advertising, Changing Times for Video On Demand, Modular Uplink System and Making the Change to Switched Digital Video.
Posted: 05 Jan 2009 | Published: 31 Dec 2008

Motorola, Inc.

Addressable Advertising Opportunities for Network Operators
sponsored by Motorola, Inc.
WHITE PAPER: This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising.
Posted: 05 Jan 2009 | Published: 23 Dec 2008

Motorola, Inc.

Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

How to Get Ahead in IPTV: A Guide to Setting up an IPTV Service
sponsored by Alcatel-Lucent
WHITE PAPER: Internet Protocol Television (IPTV) is a cutting edge mass-market technology. This paper gives advice and lessons learned by the key successful IPTV service providers in 2007. This is also a useful introductory guide for companies considering IPTV.
Posted: 20 Aug 2008 | Published: 01 Feb 2007

Alcatel-Lucent

The End of Advertising as We Know It
sponsored by IBM Line of Business
WHITE PAPER: Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry. Find out more by downloading this IBM white paper.
Posted: 03 Mar 2008 | Published: 01 Nov 2007

IBM Line of Business
12 Matches
 
ADVERTISING DEFINITION (continued): …  buildings, medicalfacilities, airports, train and bus stations, banks, auto dealerships and other public venues. Ifthe display is connected to a computer, the data on the screen can be updated in realtime by means of an Internet or proprietary network connection. Data transmission and storageare streamlined by compression tominimize file size. The system can employ multiple screens if an extra-large display isdesired.There are several advantages to the use of digital signs instead of paper signs. Digital signscan be updated at will by remote control while paper signs require individual replacement … 

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