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Advertising
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DEFINITION: Digital signage, also called dynamic signage, is a specialized form of slivercasting in which video or multimedia content is displayed in public places for informational or advertising purposes. A digital sign usually consists of a computer or playback device connected to
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Brand Management - Leveraging the Power of Integrated Marketing
| sponsored by SAP America Inc
WHITE PAPER:
The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Discover the benefits of integrated brand ma...
Posted: 01 Feb 2008 | Published: 01 Feb 2008
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How to Get Ahead in IPTV: A Guide to Setting up an IPTV Service
| sponsored by Alcatel-Lucent
WHITE PAPER:
Internet Protocol Television (IPTV) is a cutting edge mass-market technology. This paper gives advice and lessons learned by the key successful IPTV service providers in 2007. This is also a useful introductory guide for companies considering IPTV.
Posted: 10 Sep 2007 | Published: 01 Feb 2007
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ADVERTISING DEFINITION (continued): … a large, bright digital screen such as an LCD or plasma display. Digital signage is used in department stores, schools, libraries, office buildings, medical facilities, airports, train and bus stations, banks, auto dealerships and other public venues. If the display is connected to a computer, the data on the screen can be updated in real time by means of an Internet or proprietary network connection. Data transmission and storage are streamlined by compression …
Advertising definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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