Comcast Spotlight wanted every one of its sales professionals to have immediate access to user-defined market analyses, without having to involve a trained research analyst.
Alteryx custom designed a web-based solution, SpotKnowledge, which enabled:
Access in every office, in every market
An easy-to-use interface for the cable advertising team within Comcast Spotlight
Data neutrality to handle large volumes of data from multiple disparate data sources
Comcast deployed SpotKnowledge to all offices, including 250 user sites in 70 markets. Comcast has seen increased functionality, accuracy, and faster turnaround times on analysis, reporting and mapping - resulting in increased zone buying from advertisers.
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