IT Marketing White Papers

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May 26, 2012

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IT Marketing

IT Marketing White Papers (View All Report Types)

Data Quality: A Survival Guide to Marketing sponsored by SAP America, Inc. WHITE PAPER: Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve your customer data for marketing effectiveness. Posted: 05 Jan 2011 \| Published: 05 Jan 2011 TOPICS: Data Analytics \| Data Collection \| Data Integration \| Data Management \| Data Quality \| Marketing

How to Move from Opt-Out to Community Relevance: 31 Keys to Success in the SAP Ecosystem sponsored by JonERP WHITE PAPER: In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market. Posted: 18 May 2012 \| Published: 18 May 2012 TOPICS: Marketing \| Sales \| Sales and Marketing Software \| Sales Channels \| Sales Information Systems \| Sales Representatives \| SAP (Product) \| Search Engine Marketing \| Search Engine Optimization

Executive Dialogue: Finding Customer Loyalty in a Multichannel World sponsored by Oracle Corporation WHITE PAPER: Loyal customers are the lifeblood of a business. Read this paper for a discussion, given by executives Don Peppers and Melissa Boxer, of the four key principles of success in gaining customer loyalty. Posted: 02 Apr 2010 \| Published: 02 Apr 2010 TOPICS: CRM \| CRM Best Practices \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Market Trends \| Marketing

Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises sponsored by Epicor Software Corporation WHITE PAPER: This document is designed to give you a better chance of successfully implementing CRM software solutions and focus is on implementing CRM software in small to medium sized organizations. Posted: 21 Nov 2008 \| Published: 21 Nov 2008 TOPICS: Change Management \| CRM \| CRM Software \| Data Migration \| Enterprise \| Marketing \| Network Configuration Management \| Network Management \| SMBs

Tips and Tricks to Stay Out of the Spam Folder sponsored by SendGrid WHITE PAPER: Find out how you can optimize email delivery with a cloud-based platform designed ensure that each one of your emails is delivered straight to the inbox. Gain expert tips for how to avoid spam triggers, design appealing emails and leverage transactional emails to promote customer engagement. Posted: 24 Apr 2012 \| Published: 24 Apr 2012 TOPICS: Best Practices \| Campaign Management \| Campaign Management Software \| Customer Satisfaction \| Email Management \| Marketing \| Spam

Making the Case for Brand Management sponsored by Quark Software WHITE PAPER: This paper details why a brand management tool can efficiently streamline your print and digital operations for better content management, marketing and brand consistency. Read on to learn how you can implement this tool in your current print and digital operations and gain more control over your brand's day-to-day messages. Posted: 01 Mar 2012 \| Published: 01 Mar 2012 TOPICS: Content Management \| Content Management Software \| Content Management Systems \| CRM \| Enterprise Content Management \| Enterprise Content Management Software \| Marketing

10 Benefits of Configure/Price/Quote software sponsored by Steel Brick WHITE PAPER: This paper explains the benefits of Configure/Price/Quote (CPQ) tools, including faster and more accurate sales engines as well as improving performance and revenue. Posted: 14 Dec 2011 \| Published: 14 Dec 2011 TOPICS: Marketing \| Price Quotes \| Sales \| Sales and Marketing Software

10 Ways to Simplify Email Delivery for Developers sponsored by SendGrid WHITE PAPER: Find out how to prevent ISPs from confusing your legitimate messages with spam and ensure that your emails are promply delivered. Review the top ten reasons you need an email delivery service to guarantee the success of your email program. Posted: 02 Jan 2012 \| Published: 02 Jan 2012 TOPICS: Campaign Management \| Campaign Management Software \| CRM \| Customer Service Best Practices \| Customer Support Software \| Marketing \| Spam

From Cold to Client in 5 Easy Steps sponsored by GFI MAX WHITE PAPER: Learn how to grow your managed services business with the use of a strategic marketing plan. This white paper outlines five steps to expand your clientele. Posted: 24 Apr 2012 \| Published: 24 Apr 2012 TOPICS: Business Development \| Business Management \| Channel Management \| Channel Management Software \| Customer Service \| Marketing

Global Brand Management: Why Managing Your Brand is More Important than Ever (by OpenText) sponsored by OpenText WHITE PAPER: This white paper discusses the importance of brand management and provides tips for improving your branding strategy. Posted: 17 May 2012 \| Published: 17 May 2012 TOPICS: Brand Loyalty \| Branding \| Content Management \| CRM \| Enterprise Information Management (EIM) \| Enterprise Resource Management \| Marketing

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