Business of Information Technology  >   Business Processes  >  

IT Marketing

RSS Feed    Add to Google    Add to My Yahoo!
IT MarketingWhite Papers (View All Report Types)
 
Cincinnati Zoo Transforms Customer Experience and Boosts Profits
sponsored by Avnet
WHITE PAPER: Find out how business analytics helped the Cincinnati Zoo improve their customer experience.
Posted: 16 Dec 2014 | Published: 31 Mar 2012

Avnet

Making Sense of the Chaos: Measuring The Influence of Social Media
sponsored by IBM
WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
Posted: 02 Mar 2014 | Published: 30 Jun 2013

IBM

Marketing Strategies for Highly Personalized Online Experiences
sponsored by Infor
WHITE PAPER: Find out why everyone is talking about personalization and uncover 5 strategies to achieve personalized online experiences.
Posted: 14 Nov 2014 | Published: 14 Nov 2014

Infor

Survey Results: An Emerging Digital Divide
sponsored by Apigee Europe LTD
WHITE PAPER: In this comprehensive report, view survey results of how companies today are leveraging technology-enabled capabilities such as "big data" and analytics, digital marketing, apps, and APIs. Find out what separates the top performers from the pack, and get key recommendations to help put your business on the right side of the "digital divide."
Posted: 26 Nov 2013 | Published: 31 May 2013

Apigee Europe LTD

Leveraging Social Media to Drive Retail Sales and Enhance Customer Experience
sponsored by Wipro Technologies
WHITE PAPER: Read this article for an examination of three considerations for social media: social media driving revenue, customer experience and tracking and using social media measurement tools.
Posted: 17 Dec 2009 | Published: 17 Dec 2009

Wipro Technologies

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Explode Six Marketing Myths
sponsored by IBM
WHITE PAPER: Maximize campaign effectiveness with analytic technology.
Posted: 18 Oct 2011 | Published: 18 Oct 2011

IBM

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
sponsored by AT&T Corp
WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes
sponsored by SAS
WHITE PAPER: This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process.
Posted: 05 May 2010 | Published: 05 May 2010

SAS
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement