IT Marketing White Papers

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May 22, 2013

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IT Marketing

IT Marketing White Papers (View All Report Types)

Five Success Factors for CMS/Digital Marketing Success: the It Management Perspective sponsored by SiteCore WHITE PAPER: This resource counts down five IT-specific tips that will help you ensure your content management system (CMS) project is a success, allowing your organization to deliver a high-quality, dependable, and consistent user experience. Posted: 03 May 2013 \| Published: 31 Dec 2011 TOPICS: Content Delivery \| Content Management \| Content Management Systems \| CRM \| CRM Best Practices \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| IT Best Practices \| IT Management \| Marketing \| Online Marketing \| Web Content Management

Using Analytics to Drive Better Communications- Link Customer Preferences and Behavior with Business Solutions and Document Requirements to Deliver Messaging that Fits sponsored by Pitney Bowes Group 1 Software WHITE PAPER: This whitepaper will help you understand how analytics can be used to drive better communications for your business. Learn about the state of communications today, its challenges, and opportunities you can take advantage of to enhance your communications. Posted: 18 Mar 2013 \| Published: 31 Dec 2012 TOPICS: Communications Systems \| CRM \| CRM Best Practices \| Customer Data Management \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Marketing

Leverage ERP for Sales & Operations Planning sponsored by IFS WHITE PAPER: Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market. Posted: 12 Jan 2009 \| Published: 12 Jan 2009 TOPICS: CRM \| Enterprise Systems \| ERP \| Marketing \| Sales \| Software \| Strategic Planning

Multi-channel Marketing Hits the Wall sponsored by Neolane Inc. WHITE PAPER: This paper provides an easier and more flexible way to manage cross-channel marketing initiatives without costly investments in multiple technologies and service providers. Posted: 14 Oct 2008 \| Published: 14 Oct 2008 TOPICS: Business Intelligence \| CRM \| ERP \| Marketing \| SMS \| Software \| Systems Management

Empowered Customers Drive Collaborative Business Evolution sponsored by IBM WHITE PAPER: Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future. Posted: 13 Aug 2012 \| Published: 31 May 2012 TOPICS: Collaborative Commerce \| Customer Satisfaction \| Customer Service \| eCommerce \| Marketing \| Mobile CRM \| Mobile Device Management \| Web Applications Management

Doing Business with Comstor sponsored by Comstor WHITE PAPER: Learn more about Comstor, a leader in Cisco product distribution and an established provider of networking and advanced technology solutions. Posted: 01 Feb 2012 \| Published: 27 Jan 2012 TOPICS: Certification Programs \| Channel Management \| Distribution \| Marketing \| Networking \| Vendor Selection \| Vendors

Web 2.0 at Work: Departmental Use Cases sponsored by Oracle Corporation WHITE PAPER: With the introduction of Web 2.0 technologies into your enterprise, you can greatly increase the value of your company's most important assets. Leading companies are harnessing Web 2.0 technologies and applying them to build their next-generation workplaces. Posted: 03 Apr 2009 \| Published: 01 Aug 2008 TOPICS: Blogs \| CRM \| Financial Management \| Financial Reporting \| Human Resources Management \| Marketing \| Sales and Marketing Software \| Social Networking \| Tagging \| Web Applications Software \| Wikis

Six Success Factors for Building a Best-Run Marketing Organization sponsored by SAP America, Inc. WHITE PAPER: This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more. Posted: 18 Oct 2010 \| Published: 18 Oct 2010 TOPICS: CRM \| CRM Best Practices \| CRM Software \| Customer Interaction Services \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Marketing \| Marketing Information Systems \| Sales and Marketing Software \| SAP (Product)

Your Small Business Security Questions Answered: SocialNetworks, SensitiveData, Business Banking sponsored by AVG Technologies USA, Inc. WHITE PAPER: This white paper answers your most critical small business security questions. Social networks, sensitive data, and business banking are all topics covered in this security guide. Read this paper now to learn more. Posted: 05 Nov 2010 \| Published: 05 Nov 2010 TOPICS: Banking Industry \| Banking Services \| Data Loss Prevention (DLP) \| Data Security \| Loss Prevention \| Marketing \| Online Financial Services \| Small Businesses \| Social Networking

The Google/TechTarget Research Project sponsored by TechTarget WHITE PAPER: Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan. Posted: 25 Nov 2008 \| Published: 18 Nov 2008 TOPICS: Branding \| Lead Generation \| Marketing \| Online Marketing \| Purchasing

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