Business of Information Technology  >   Business Processes  >  

IT Marketing

RSS Feed    Add to Google    Add to My Yahoo!
IT MarketingReports
 
Three Reasons Every Business Needs to Be Multilingual
sponsored by SDL
WHITE PAPER: In an increasingly global market, speaking to customers in their language is essential. It helps acquire new customers, increase sales, and strengthen existing relationships. View this infographic to discover the top 3 reasons every business needs to become multilingual.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

SDL

How to Master the Art of Content Marketing
sponsored by Limelight Networks, Inc.
WHITE PAPER: Today's marketing professionals are in uncharted territory, one that consists of web-savvy customers with higher expectations and flashy new tools that are quickly becoming a requirement. To keep pace, you must evolve with the times. Read on to learn how content marketing can optimize your marketing tactics.
Posted: 12 Sep 2013 | Published: 12 Sep 2013

Limelight Networks, Inc.

2014 IT Budget Benchmark
sponsored by ComputerWeekly.com
IT BRIEFING: IT spending will grow  by 3% in 2014 but this hides a significant growth in shadow IT spending by other parts of the business, the CEB 2014 IT Budget Benchmark reveals.
Posted: 29 Nov 2013 | Published: 29 Nov 2013

ComputerWeekly.com

Worldwide Application-to-Peer SMS Markets: An Analysis
sponsored by StrikeIron
WHITE PAPER: While there are many forms of communication via mobile devices, including messaging apps, email, and mobile apps, how does the tried-and-true SMS hold up for CRM and marketing? This research report from Portio Research explores the worldwide application-to-peer SMS market, and speculates what the future will hold in the next few years.
Posted: 06 Jun 2014 | Published: 31 Mar 2014

StrikeIron

Advancing Your Digital Marketing Strategy with Webtrends Analytics
sponsored by WebTrends
WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Posted: 18 Apr 2013 | Published: 18 Apr 2013

WebTrends

Explode Six Marketing Myths
sponsored by IBM
WHITE PAPER: Maximize campaign effectiveness with analytic technology.
Posted: 18 Oct 2011 | Published: 18 Oct 2011

IBM

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act On
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act On

Empowered Customers Drive Collaborative Business Evolution
sponsored by IBM
WHITE PAPER: Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future.
Posted: 13 Aug 2012 | Published: 31 May 2012

IBM

Connected Customer Centricity - MS perspective on the Retail Industry
sponsored by Microsoft India
WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value.
Posted: 19 Dec 2013 | Published: 31 Jan 2012

Microsoft India

Driving Revenue Through CRM Integration
sponsored by Marketo
WHITE PAPER: In this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement