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IT Marketing Reports
 
Maximizing the Sales Tech Ecosystem with Cloud CPQ
sponsored by Oracle Corporation
WHITE PAPER: Explore how high technology company Trimble moved to the cloud with CPQ software, enabling them to streamline and manage the entire quote-to-cash process. Learn how this configuration tool automatically applies discounts and relevant up-sell and cross-sell opportunities, driving 10% to 15% incremental revenue for Trimble.
Posted: 04 May 2016 | Published: 04 May 2016

Oracle Corporation

Retail Insights for Data-Driven Merchandising
sponsored by IBM
WHITE PAPER: With the retail marketplace constantly in flux, it's incredibly difficult to get actionable insights in time to optimize merchandising and maximize sales. Discover a strategy to rapidly access new insights and enable data-driven merchandising. Learn how you can identify new shopper marketing opportunities, avoid excess inventory, and more.
Posted: 19 Oct 2015 | Published: 19 Oct 2015

IBM

Modernize and Measure Marketing with Digital Insight
sponsored by Oracle Corporation
WHITE PAPER: Learn about an analytics strategy that unifies marketing data, engages customers with relevant and individualized experiences, and analyzes performance for strategic insights. Discover how you can boost conversion rates and measure marketing's contribution to your business.
Posted: 18 Feb 2016 | Published: 31 Dec 2015

Oracle Corporation

Deloitte CIO Survey 2014
sponsored by ComputerWeekly.com
RESEARCH CONTENT: Deloitte's second global CIO survey assesses CIO's role in innovation, spending and technology priorities, and their relationship with the business.
Posted: 26 Sep 2014 | Published: 26 Sep 2014

ComputerWeekly.com

A 5-Step Guide for Creating a Lead Scoring Program
sponsored by Act-On Software
EBOOK: This e-book is your guide to putting a lead scoring program in motion to help you rank and prioritize leads, uncover hidden sales opportunities, and much more. Learn how to set one up in 5 steps.
Posted: 03 May 2016 | Published: 31 Dec 2014

Act-On Software

Today's Recruiter Must Think Like a Marketer
sponsored by IBM
WEBCAST: This webcast explores why today's recruiter must think like a marketer. Learn how you can fill critical positions by following rules set out by successful marketing teams.
Posted: 20 Jan 2016 | Premiered: Sep 21, 2015

IBM

4 Steps to Data-Driven Customer Engagement
sponsored by SAS
WHITE PAPER: This resource explains how a data-driven, customer-focused marketing process can help you engage customers. Learn four steps to boost marketing returns.
Posted: 06 Jan 2016 | Published: 31 Dec 2015

SAS

The Journey to Smarter Commerce: Your Customer in Context
sponsored by IBM
WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
Posted: 09 Apr 2014 | Published: 30 Apr 2013

IBM

"Hacks" for Customer Acquisition: Shortcuts for the Entire Buyer Lifecycle
sponsored by Radius
WHITE PAPER: This resource discusses several "hacks," or helpful shortcuts, that marketers can implement at every stage of the buyer lifecycle to boost customer acquisition.
Posted: 27 Jan 2016 | Published: 31 Dec 2015

Radius

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM
 
 
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