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IT Marketing Reports
 
How to Leverage Data to Acquire and Retain Customers
sponsored by HPE and Intel® Corporate
WHITE PAPER: This white paper explores the impact of data analytics and integration on CRM strategies for SMBs. Read on to learn about different strategies for opening up data access and aligning business-led sales initiatives with IT-dependent data management in order to create and leverage key customer insights.
Posted: 10 Feb 2017 | Published: 31 Dec 2015

HPE and Intel® Corporate

Tech Overview: How To Make Effective Data-Driven Marketing Choices
sponsored by Birst
PRODUCT OVERVIEW: Marketers need to determine best customers, campaigns and programs. Data is supposed to make that easy – but there are 3 challenges to overcome. Learn the 3 challenges you need to hurdle, and how you can use Birst Marketing Analytics to achieve your customer data goals.
Posted: 27 Apr 2017 | Published: 27 Apr 2017

Birst

The Future of Advertising
sponsored by Accenture
RESEARCH CONTENT: Learn how buyers and sellers of digital advertising are working to achieve their targets in the coming years. From improving ROI to using analytics to target ads, the digital revolution in advertising can be a massive resource, or a huge challenge.
Posted: 17 Nov 2016 | Published: 17 Nov 2016

Accenture

Your Marketing Automation Checklist
sponsored by Marketo
WHITE PAPER: In this resource, learn how to add value to your business with marketing automation. Discover how to identify what you are looking for alongside concrete goals for your organization, define the tools you'll be using to achieve marketing automation, and more.
Posted: 19 May 2017 | Published: 19 May 2017

TOPICS:  Marketing
Marketo

Salesforce Sales Cloud Helps Reps Seal the Deal
sponsored by SearchCRM
EBOOK: In this 3-part expert handbook, learn how Salesforce Sales Cloud strives to make data entry easy for sales reps and create CRM data that's clean, accurate and complete. Take a closer look at Salesforce Sales Cloud and its pros and cons.
Posted: 19 May 2016 | Published: 19 May 2016

SearchCRM

Four Ways Predictive Marketing Can Drive Success for Financial Services
sponsored by Radius
WHITE PAPER: This white paper discusses 4 major ways that predictive analytics improves marketing for financial services, including outbound marketing, customer targeting, and more.
Posted: 27 Jan 2016 | Published: 27 Jan 2016

Radius

7 Requirements For Effective Customer Communication Management
sponsored by Kofax from Lexmark
WHITE PAPER: You need a customer communications management (CCM) approach that aligns with the customer's need for on-demand communication. This resource provides a seven-point checklist to help you choose the right CCM strategy for your business.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Kofax from Lexmark

How Companies Know Which Customers Will Buy—And Who Will Buy More
sponsored by SearchCRM
EBOOK: This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.
Posted: 12 Feb 2015 | Published: 12 Feb 2015

SearchCRM

Best Practices for Leveraging Online Meeting Technology
sponsored by Cisco Systems, Inc.
WHITE PAPER: With the overwhelming amount of content bombarding everyone daily, you need a way to break through the clutter. This best practices guide looks at three meeting formats that smash through the noise and can help your business find more and better quality leads.
Posted: 28 Nov 2016 | Published: 30 Sep 2016

Cisco Systems, Inc.

Marketing 2020: The Ultimate Marketing Study
sponsored by SAS
WHITE PAPER: Millward Brown Vermeer and several other organizations launched a multi-year study called Marketing 2020, an initiative gathered from over 10,000 marketers in 92 countries. Access and uncover a framework that defines marketing excellence. Plus, you'll find details on five drivers that market leaders use to structure marketing functions.
Posted: 23 Sep 2014 | Published: 23 Sep 2014

SAS
 
 
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