IT Marketing

WHITE PAPER: Today, customers hold the buying power – not marketing. In fact, research shows that 73% of customers will be loyal to brands that deliver a great customer experience. Read this paper to discover how the customer experience is driving business value and learn the 3 key principles  of delivering an exceptional experience.

Posted: 13 Dec 2012 | Published: 13 Dec 2012

WHITE PAPER: Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.

Posted: 16 Apr 2013 | Published: 16 Apr 2013

EBRIEF: This brief overview of HP Enterprise Cloud Services for Microsoft Dynamics CRM details how to attain a private cloud and why this solution is so beneficial for marketing, sales and customer service. Read this now to gain a thorough understanding of private clouds for CRM.

Posted: 14 Feb 2012 | Published: 14 Feb 2012

PRESENTATION TRANSCRIPT: This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

Posted: 05 Oct 2009 | Published: 05 Oct 2009

CASE STUDY: In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies.

Posted: 12 Jun 2009 | Published: 12 Jun 2009

CASE STUDY: Avon employs more than 5 million independent representatives - all of whom must receive in-depth, up-to-date training to ensure Avon’s continued success as the largest direct marketer on the planet. So when Avon sought to makeover its training program, it chose to go the SaaS route in order to implement it quickly with minimal support requirements.

Posted: 18 Mar 2011 | Published: 18 Mar 2011

WHITE PAPER: Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future.

Posted: 13 Aug 2012 | Published: 31 May 2012

WHITE PAPER: With the introduction of Web 2.0 technologies into your enterprise, you can greatly increase the value of your company's most important assets. Leading companies are harnessing Web 2.0 technologies and applying them to build their next-generation workplaces.

Posted: 03 Apr 2009 | Published: 01 Aug 2008

WHITE PAPER: Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.

Posted: 21 Aug 2009 | Published: 01 Dec 2008

WHITE PAPER: Businesses that fail to strategically leverage analytically driven customer insight will gradually become obsolete over time. This paper takes a closer look at why – and explains what you can do to evolve your marketing organization’s ability to turn data into customer insight, and insight into competitive advantage.

Posted: 02 Nov 2010 | Published: 02 Nov 2010