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Email Marketing

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ALSO CALLED: Transactional e-Mail, E-mail Marketing, Transactional Email, Direct Email Marketing, Direct E-mail Marketing
DEFINITION: Transactional e-mail is a type of Web-based marketing in which e-mail recipients can buy goods and services directly from an e-mail message, without being redirected to the retailer's Web site. According to proponents, transactional e-mail leads to significantly higher conversion rates - the ratio of shoppers to buyers, which goes up when the former is converted to the latter - than regular e-mail  … 
Definition continues below.
Email Marketing White Papers (View All Report Types)
25 Matches
Email Security: Magic Quadrant for Email Security Boundaries, 2008
sponsored by Proofpoint, Inc.
WHITE PAPER: The email security market is maturing, but speed and breadth of spam detection, and management and reporting capabilities, continue to differentiate vendors. This paper will discuss what you need to know about spam filtering, outbound content filtering, and available email security solutions in various delivery models.
Posted: 22 Oct 2009 | Published: 22 Oct 2009


Unified Email and Web Security for Small Businesses: Reduce Management Complexities and Increase Security
sponsored by Webroot Software, Inc.
CASE STUDY: The head of IT for Sunco Cabinets, a small business, felt the new Web Security service might be the answer to simplify enforcement of Sunco's Internet use policy and protect against emerging web-based threats. Read this case study to learn how this Webroot solution gave Sunco the protection they needed.
Posted: 01 Oct 2009 | Published: 01 Oct 2009


Strategies for Controlling Email Risks with Declining Budgets
sponsored by Proofpoint, Inc.
VIDEO: Proofpoint CEO Gary Steele discusses today's email security landscape, including trends related to inbound spam and virus, data loss prevention, email encryption, email archiving and how SaaS email security solutions can greatly reduce costs while improving security.
Posted: 18 Sep 2009 | Premiered: 18 Sep 2009


Email Archiving Made Easy for Medium-Size Businesses
sponsored by Google
WEBCAST: Brian Babineau, Senior Analyst with Enterprise Strategy Group, along with Google's Adam Swidler, shares insights and best practices on email archiving and how SaaS-based e-mail archiving is ideal for medium size businesses.
Posted: 31 Jul 2009 | Premiered: 31 Jul 2009


GFI MailArchiver - Low cost Email Archiving for SMBs
sponsored by GFI Software Ltd.
TRIAL SOFTWARE: Email archiving, management and compliance solution for Exchange server that is easy to install and requires minimal administrative effort. Store all corporate email in an easily accessible central location.
Posted: 28 May 2009 | Published: 28 May 2009


Reliable Email Security: Anti-virus with Improved Capture Rates and Minimal Server Burden
sponsored by ESET
CASE STUDY: AppRiver needed a very fast, lightweight antivirus engine that would complement their SecureTide service. After a thorough evaluation process, they found ESET NOD32 Antivirus to be the most reliable and stable platform. It now protects more than 50,000 mailboxes for AppRiver.
Posted: 03 Sep 2009 | Published: 03 Sep 2009


Business Success in a Dark Market: An Inside Look at How the Fraud Underground Operates
sponsored by RSA, The Security Division of EMC
WHITE PAPER: The fraud underground is a sophisticated criminal enterprise that operates much like a real-world business. This white paper examines how the fraudster underground operates, the intricate supply chain that supports it, and how it continues to evolve.
Posted: 25 Sep 2009 | Published: 25 Sep 2009


Software-As-A-Service: An Ideal E-mail Archive Solution for Medium-Size Businesses
sponsored by Google
ANALYST REPORT: Despite the many benefits of using email archiving, many organizations still have not adopted an archiving solution and continue to manage their messaging storage levels with quotas. In this analyst report, we'll discuss why medium sized businesses need email archiving, how to make an informed purchase, and make the case for SaaS based archiving.
Posted: 31 Jul 2009 | Published: 31 Jul 2009


Overcoming Barriers to SaaS Message Archiving Adoption
sponsored by Smarsh
WEBCAST: Watch this webcast to learn how to use Software as a Service tools to meet your archiving objectives. Discover the benefits of this archiving strategy, including low total cost of ownership and rapid deployment. Learn about the barriers to adoption of this method and how to reach your archiving objectives more quickly than on-premise archiving mod
Posted: 01 Dec 2009 | Premieres: 01 Dec 2009


Key Considerations in Building an E-mail Archiving and Compliance Strategy - Webcast
sponsored by Hewlett-Packard Company
WEBCAST: In this webcast, learn how Brunel University solved their email management challenges of massive email growth, lengthy tape backups and long searches. Discover how to develop an email archiving strategy that automatically captures, preserves and manages all corporate emails for compliance regulations.
Posted: 14 Oct 2009 | Premiered: 14 Oct 2009


Gone in 30 Days: Exchange, Retention, and Regulatory Compliance
sponsored by Sherpa Software
WHITE PAPER: In this white paper, we will discuss how to discover, manage, and archive information within your Exchange enterprise to successfully limit your legal exposure and protect your corporate information.
Posted: 10 Sep 2009 | Published: 10 Sep 2009


How Exchange 2010 Handles Archiving and Retentions - What's there and what isn't?
sponsored by Mimosa Systems
WEBCAST: In this webcast, learn more about the buzz surrounding Exchange 2010's archiving and retention capabilities. Discover how the features of this technology can improve message management and ensure compliance requirements are met. Get a handle on expanding email volume with Exchange 2010 archiving functionalities.
Posted: 28 Sep 2009 | Premiered: 28 Sep 2009


Exchange Server 2010: What's New and What's Changed?
sponsored by Global Knowledge
WHITE PAPER: In this white paper, we will look at some of the key changes that will be revealed with the new version of Exchange and how these changes will impact the messaging environment.
Posted: 27 Aug 2009 | Published: 27 Aug 2009


Web Security SaaS: The Next Generation of Web Security
sponsored by Webroot Software, Inc.
WHITE PAPER: This paper outlines Web security solutions that focus on increasing overall security effectiveness and reducing the burden on IT departments. It describes the challenges facing many SMB environments and identifies critical elements that make for lower-cost and easier-to-manage solutions. The paper highlights Webroot's SaaS security offering.
Posted: 01 Oct 2009 | Published: 01 Oct 2009


Avatars Proven to Increase Advertising Effectiveness
sponsored by Humanity Interactive
CASE STUDY: Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
Posted: 09 Oct 2009 | Published: 09 Oct 2009


How to avoid encryption chaos: The art of key management
sponsored by PGP Corporation
WEBCAST: Review common frustrations that organisations experience when implementing and managing encryption technology. Nigel Stanley of Bloor Research reveals top tips for avoiding encryption chaos and references recent headlines to emphasize the need for encrypted data.
Posted: 09 Oct 2009 | Premiered: 09 Oct 2009


Forrester Research: The Total Economic Impact™ Of Microsoft Unified Communications Products and Services
sponsored by Microsoft Corporation India Pvt Ltd
ANALYST BRIEF: Unified communications (UC), offers the promise of converging voice, data, and video communication and of eliminating many roadblocks in communication. In conducting these in-depth interviews with Microsoft UC products customers, Forrester found that organizations can achieve significant productivity improvements and cost savings.
Posted: 02 Apr 2009 | Published: 02 Apr 2009


MarketScope for Records Management
sponsored by IBM
ANALYST REPORT: Organizations have long known that implementing their records management initiatives is challenging. People and processes are both important elements, but choosing the right records management solution can be the difference between success and failure. Read on to learn about selecting the right records management solution for your organization.
Posted: 02 Nov 2009 | Published: 02 Nov 2009


Find, Qualify, and Close More Business Faster With a Free Trial of ZoomInfo
sponsored by ZoomInfo
SOFTWARE DEMO: In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo.
Posted: 19 May 2009 | Published: 19 May 2009


Authentication in the Enterprise: Current and Changing Requirements
sponsored by PistolStar, Inc.
WHITE PAPER: This white paper discusses the current state of authentication and trends that Osterman Research sees as shaping the future of authentication.
Posted: 25 Aug 2009 | Published: 25 Aug 2009


Stop Retaining Forever, Start Archiving Now
sponsored by Hewlett-Packard Company
WEBCAST: Learn archiving tips from HP's Manu Chadha that will help you increase application performance and comply with regulatory, governance and e-discovery obligations.
Posted: 05 Nov 2009 | Premiered: 05 Nov 2009


Reduce Costs and Gain Control of Your Virtualized Infrastructure with Consolidated Management
sponsored by Hewlett-Packard Company
WEBCAST: Join HP and VMware, industry leaders in virtualization and infrastructure and application management for this one hour webinar to learn how you can reduce management costs and gain increased visibility and control of your virtual infrastructure.
Posted: 09 Sep 2009 | Premiered: 09 Sep 2009


Blue Coat Acceleration
sponsored by Blue Coat
WEBCAST: Join Mark Urban, Director of Product Marketing for Application and Visibility, for a quick look at acceleration, what are the issues driving the need for WAN Optimization and Acceleration, and how Blue Coat fits in.
Posted: 03 Jun 2009 | Premiered: 03 Jun 2009


Solution Brief: Data Protection for Midsize Organizations
sponsored by McAfee, Inc.
PRODUCT OVERVIEW: Data is the lifeblood of any organisation, and one of the five greatest threat vectors faced by a midsise organisation. Whether you want to address all five areas or concentrate on data protection, McAfee has proven products and a dedicated focus to meet the requirements of your organisation.
Posted: 23 Nov 2009 | Published: 23 Nov 2009


MEDRAD: Automating the Flow of Inbound Sales Orders into SAP Applications, while Simultaneously Reducing Costs and Improving Accuracy
sponsored by Esker Inc.
CASE STUDY: This case study explains how MEDRAD implemented Esker DeliveryWare for their SAP solution and documents the benefits they reaped from it. Read this case study to learn how your company can experience the same benefits as MEDRAD with Esker DeliveryWare.
Posted: 10 Jul 2009 | Published: 10 Jul 2009

25 Matches
 
EMAIL MARKETING DEFINITION (continued): …  marketing approaches. A number of different transactional e-mail products are available, from Cybuy, Radical Communication, and EActive, among others.The transactional e-mail retail experience is easier, and minimizes the tasks involved in online shopping. Within the body of the message, an e-mail recipient can view merchandise, select items, and submit an order. Typically, the e-mail messages contain windows that change to display different products when the recipient clicks listed items. A message assuring the customer of the security of the transaction, and an order form are displayed when … 
Email Marketing definition sponsored by SearchNetworking.com, powered by WhatIs.com an online computer dictionary
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