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| Business of Information Technology > Business Processes > Marketing > Online Marketing > |
Email Marketing
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ALSO CALLED: Transactional e-Mail, E-mail Marketing, Transactional Email, Direct Email Marketing, and Direct E-mail Marketing
DEFINITION: Transactional e-mail is a type of Web-based marketing in which e-mail recipients can buy goods and services directly from an e-mail message, without being redirected to the retailer's Web site. According to proponents, transactional e-mail leads to significantly higher conversion rates - the ratio of
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Definition continues below.
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| 11 Matches |
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The Messaging Innovation Imperative: The Rise of Individualized RSS as Personalized Messaging Medium
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
This whitepaper explains how Individualized Really Simple Syndication (IRSS) is subscriber-centric, allowing end users to easily express their preferences for distinct content categories and/or receive feeds that are tailored to them.
Posted: 12 Aug 2008 | Published: 01 Jan 2005
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Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates.
Posted: 08 Aug 2008 | Published: 01 Jan 2006
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That Was Then This Is Now: The New Rules of Email Marketing
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: 08 Aug 2008 | Published: 01 Jan 2004
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Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
Read this whitepaper to learn how to use Web Analytics data to better understand your customers' needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.
Posted: 08 Aug 2008 | Published: 01 Aug 2008
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How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.
Posted: 08 Aug 2008 | Published: 01 Jan 2006
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Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
Posted: 08 Aug 2008 | Published: 01 Jan 2007
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How Not to Be a Spammer - The Truth about E-Mail Marketing
| sponsored by Cisco Systems, Inc.
WHITE PAPER:
E-mail can also be tagged as spam when it is sent to spam traps (unused addresses that ISPs maintain just for this purpose).
Posted: 22 Feb 2008 | Published: 01 Jan 2007
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10 Ways to Improve B2B Email Deliverability and Effectiveness
| sponsored by Vtrenz, Inc
WHITE PAPER:
Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.
Posted: 23 Jan 2008 | Published: 01 Jan 2008
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Essential Email Marketing Deliverability Guide
| sponsored by Listrak
WHITE PAPER:
In this white, learn ways to ensure e-mails in your marketing campaign bypass internet filters and escape junk mail folders. The experts at Listrak have the details for you.
Posted: 07 Jan 2008 | Published: 05 Dec 2007
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Dynamic Content in Action: DiscountBeautyCenter.com Case Study
| sponsored by Listrak
WHITE PAPER:
Listrak's marketing and professional services departments teamed up to help DiscountBeautyCenter.com, an online supplier of brand name cosmetics, fragrances, and professional beauty supplies.
Posted: 07 Jan 2008 | Published: 08 Nov 2007
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Dynamic Content Strategy Guide: Five Essential Email Campaigns
| sponsored by Listrak
WHITE PAPER:
Dynamic content allows you to get to know your customers and subscribers on an intimate level, strengthening your relationships and increasing brand loyalty.
Posted: 07 Jan 2008 | Published: 26 Sep 2007
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EMAIL MARKETING DEFINITION (continued): … shoppers to buyers, which goes up when the former is converted to the latter - than regular e-mail marketing approaches. A number of different transactional e-mail products are available, from Cybuy, Radical Communication, and EActive, among others. The transactional e-mail retail experience is easier, and minimizes the tasks involved in online shopping. Within the body of the message, an e-mail recipient can view merchandise, select items, and submit an order. Typically, the e-mail messages contain …
Email Marketing definition sponsored by SearchNetworking.com, powered by WhatIs.com an online computer dictionary
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