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ALSO CALLED: Transactional e-Mail, E-mail Marketing, Transactional Email, Direct Email Marketing, Direct E-mail Marketing
DEFINITION: Direct email marketing is a format for email-based campaigns in which standalone advertisementsare sent to a targeted list of recipients. The messages, which may be text, HTML, or rich media, look likeWeb-based ads rather than typical email messages. A number of elements make direct email marketingdifferent from spam or other less sophisticated email campaigns. For example, the sender may use customer  … 
Email Marketing Multimedia (View All Report Types)
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VIDEO: This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns.
Posted: 20 Jan 2012 | Premiered: 20 Jan 2012

Infor CRM
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