Email Marketing

ALSO CALLED: Transactional e-Mail, E-mail Marketing, Transactional Email, Direct Email Marketing, Direct E-mail Marketing
DEFINITION: Direct email marketing is a format for email-based campaigns in which standalone advertisementsare sent to a targeted list of recipients. The messages, which may be text, HTML, or rich media, look likeWeb-based ads rather than typical email messages. A number of elements make direct email marketingdifferent from spam or other less sophisticated email campaigns. For example, the sender may use customer  … 
Definition continues below.

EMAIL MARKETING DEFINITION (continued): …  segmentationtechniques to ensure that the message is appropriate for the group it's sent to, and use personalization techniques sothe recipient is addressed as an individual.In contrast to the bombardment approach of spam, the concept behind direct email marketing isthat it makes more sense to send attractive, professional, and compelling ads to a smaller group ofrecipients that might actually be interested in receiving such messages. Direct email marketing isgenerally permission-based opt-inemail, rather than unsolicited commercial email (UCE).Direct email marketing messages often include mechanisms …