WHITE PAPER:Having trouble reaching your customers' inboxes? You might have a poor sender reputation. Similar to a credit score, sender reputations reflect how good or bad your sending habits are. If your reputation is lower than you'd like just follow these 4 easy steps to start hitting the inbox.
WHITE PAPER:Email may seem simple – create content and send to your list – but there are many elements that go into a good email program. The Master List of Email Terminology helps shed light on the terms that you should know and what you should be implementing in your own program.
WHITE PAPER:It's well known that transactional email is used to send out shipping notices or password resets, but did you know that due to its high click-through rates, it can be a great way to communicate with your customers? With this guide, find out what you might be missing in your transactional emails.
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