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The Value of Smarter Merchandising
sponsored by IBM
WHITE PAPER: This white paper presents a customer-centric strategy that encompasses assortment planning, merchandising execution, customer and product attribute management, and pricing and promotion strategy. Learn how you can place the customer at the center of this entire process.
Posted: 16 Oct 2015 | Published: 29 Jul 2011


The Complete Guide to B2B Marketing
sponsored by
WHITE PAPER: This white paper till guide B2B marketers through the eight main pillars of digital marketing with checklists and worksheets to help them along the way. Access this resource now to build a b2b marketing strategy from the ground up.
Posted: 02 Sep 2015 | Published: 02 Sep 2015

BombBomb Increases Lead Conversion 43% in Less Than Six Months
sponsored by Conversica
WHITE PAPER: This white paper describes the lead management system that video email company BombBomb chose that helped them increase lead conversion by 43% in six months and cut costs along the way.
Posted: 15 Sep 2015 | Published: 15 Sep 2015


Yankee Group: Driven Revenue through Information-driven Selling
sponsored by Oracle Corporation
WHITE PAPER: This paper by the Yankee Group is a review of today's sales challenges and how strategically managed companies are beginning to provide consistent, accurate information to an entire network of organizations involved in the selling process.
Posted: 06 Oct 2006 | Published: 01 May 2005

Oracle Corporation

Selling Solutions: How to Use the Pain Chain to Sell Technical Solutions
sponsored by ConnectWise
WHITE PAPER: This resource explores selling solutions for IT service providers. Learn about what a Pain Chain is, how it works, and how to use it as a successful sales strategy. When used correctly, the Pain Chain becomes a useful tool that can help strengthen your relationship with your clients.
Posted: 03 Jan 2012 | Published: 03 Jan 2012


Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales
sponsored by Oracle Corporation
WHITE PAPER: This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.
Posted: 19 Sep 2008 | Published: 19 Sep 2008

Oracle Corporation

Not Business as Usual. The Changing Channels in Consumer Electronics
sponsored by IBM Line of Business
WHITE PAPER: IBM explores how the impact of innovative business models for "how to sell" are now as important as the innovative products themselves - CE manufacturers need to skillfully manage their mix of sales channels for future success.
Posted: 29 Nov 2007 | Published: 01 Nov 2007

IBM Line of Business

Reducing Server Total Cost of Ownership with VMware Virtualization Software
sponsored by VMware, Inc.
WHITE PAPER: Technology purchases are often quantified simply by hardware and software costs. But there's more to it. This TCO study takes a holistic view.
Posted: 13 Nov 2008 | Published: 13 Nov 2008

VMware, Inc.

3 Funnel Points for Successful Lead Management
sponsored by Harte Hanks
WHITE PAPER: Access this whitepaper to discover the 3 main funnel points for a successful sales strategy. Read on to find out how to calculate your campaign for success, and how to measure your call center metrics appropriately.
Posted: 01 Dec 2014 | Published: 01 Dec 2014

Harte Hanks

Online Christmas Shopping Recap Report 2014
sponsored by IBM
WHITE PAPER: This report provides a summary of online retail shopping data and trends from the 2014 November and December Christmas season.
Posted: 20 Feb 2015 | Published: 20 Feb 2015

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