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Not Business as Usual. The Changing Channels in Consumer Electronics
sponsored by IBM Line of Business
Posted:  29 Nov 2007
Published:  01 Nov 2007
Format:  HTML
Type:  White Paper
Language:  English
ABSTRACT:
Not business as usual. The changing channels in consumer electronics. IBM explores how the impact of innovative business models for "how to sell" are now as important as the innovative products themselves - CE manufacturers need to skillfully manage their mix of sales channels for future success. Download the IBM Research Report to learn more.





BROWSE RELATED RESOURCES
Channel Management | Competition | Consumer Electronics Industry | CRM | Sales Channels

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