CRM White Papers

Customer Relationship Management (CRM) refers to a collaborative philosophy or system of best practices implemented across an enterprise. Success in CRM means tracking customer information from numerous points, such as CRM software, sales force automation systems, contact management software, call centers and business intelligence systems. CRM services allow this information to be shared across the company in order to create a customer-centric organization.

Use this Bitpipe Research Guide on CRM to locate the latest white papers, webcasts, case studies, and product information for Business Intelligence, Business Performance Management, Call Centers, CRM, CRM Software, Sales Force Automation, and Web Analytics.

Read our Customer Relationship Management Overview to learn the basics of CRM. Then, get started on choosing the right CRM solution for your company's needs with our Customer Relationship Management First Steps, and find out why it's important to "enculturate incrementally."

Recent CRM Reports
(topics include CRM software, best practices, tracking, case studies, Microsoft CRM, Siebel, email software, marketing software)


Are You Satisfied with your Consolidation and Reporting System?

sponsored by Unit4
In this white paper, learn the results of a survey that identifies trends for consolidation and reporting systems, and compares available options based on 5 criteria, including: functionality, analysis support, contract flexibility, and 2 more. (WHITE PAPER: December 31, 2013) more..

Global Technology Innovator Assures Unified Communications Services Performance

sponsored by NetScout Systems, Inc.
In this white paper, learn how one company overcame its call center performance issues with a unified communications platform. Explore the business capabilities this platform provided, including generating reports that fosters effective internal communication, creating greater collaboration, and more. (WHITE PAPER: November 24, 2015) more..

Leverage Mobile Video Streaming to Deliver Support Personnel

sponsored by Citrix GoToAssit SeeIt
In this white paper, you will learn how to leverage the video capabilities present in mobile devices to deliver customer services and deploy support personnel faster than ever before. Access this paper to deliver less downtime, faster time-to-issue resolution, and reduced service and support costs. (WHITE PAPER: July 31, 2015) more..

CRM & Manufacturing: Working Hand in Glove

sponsored by Microsoft
This white paper introduces a Sales Transformation Pyramid (STP) model, a step-by-step methodology for effecting a positive transformation in your company's sales performance. Access this framework to learn how you can optimize your enterprise's sales performance and refine your internal processes, communication, and agility. (WHITE PAPER: November 24, 2015) more..

Camera Streaming Takes the "Hard" Out of Remote Hardware Support

sponsored by Citrix GoToAssit SeeIt
In this white paper, you will learn how to expand your support reach using live camera streaming. Read on to get an exclusive look at 5 mobile streaming use cases and open up opportunities for improved customer service and new lines of business. (WHITE PAPER: November 24, 2015) more..

Most Popular CRM Reports



Five Best Practices For Unified Communications

 sponsored by AT&T Corp

E-Book: CRM Trends and Tips for 2010 - Doing More With Less

 sponsored by IBM

E-Book: Predictive Analytics: The Next Big Thing in BI?

 sponsored by IBM
  More Reports on CRM >>

CRM Services

A Marketing Pilot for FTTH Network Rollout

 sponsored by ECI Telecom

Eclipse Aviation: Jet Maker Uses Enhanced SAPĀ® Software Usability to Support Sales Team

 sponsored by SAP America, Inc.

Trends and Directions in Web-Based Support

 sponsored by WebEx Communications, Inc.
  More Reports on CRM Services >>

CRM Software

E-Book: CRM Trends and Tips for 2010 - Doing More With Less

 sponsored by IBM

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success

 sponsored by Pivotal CRM, a CDC Software solution

Partner Channel Management: Build Stronger Partnerships for Stronger Profits

 sponsored by SAP America, Inc.
  More Reports on CRM Software >>

Customer Service

E-Book: CRM Trends and Tips for 2010 - Doing More With Less

 sponsored by IBM

Agile Development eKit

 sponsored by IBM

CRM in Financial Services: Best practices, trends and strategy for the new economy

 sponsored by Pivotal CRM, a CDC Software solution
  More Reports on Customer Service >>

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2015, TechTarget | Read our Privacy Statement