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CRM White Papers


Customer Relationship Management (CRM) refers to a collaborative philosophy or system of best practices implemented across an enterprise. Success in CRM means tracking customer information from numerous points, such as CRM software, sales force automation systems, contact management software, call centers and business intelligence systems. CRM services allow this information to be shared across the company in order to create a customer-centric organization.

Use this Bitpipe Research Guide on CRM to locate the latest white papers, webcasts, case studies, and product information for Business Intelligence, Business Performance Management, Call Centers, CRM, CRM Software, Sales Force Automation, and Web Analytics.

Read our Customer Relationship Management Overview to learn the basics of CRM. Then, get started on choosing the right CRM solution for your company's needs with our Customer Relationship Management First Steps, and find out why it's important to "enculturate incrementally."

Recent CRM Reports
(topics include CRM software, best practices, tracking, case studies, Microsoft CRM, Siebel, email software, marketing software)

 

Cellular One

sponsored by Aspect
Cellular One relied on inefficient technologies that required too much manual labor and resulted in sub-par customer interactions. In this case study, discover how they leveraged a single-platform strategy to drastically enhance their customer experience by combining workforce, quality and performance management capabilities with CRM technology. (CASE STUDY: April 30, 2013) more..

Keeping Pace with the Consumer

sponsored by Aspect
Customers are demanding high levels of service from a variety of new channels - channels that bring both risk and opportunity for CRM. This helpful whitepaper outlines the key capabilities of a next-generation contact center and explores the various tools you should consider for supporting a collaborative CRM initiative. (WHITE PAPER: March 31, 2013) more..

Steps to Take Before Choosing a Business Continuity Partner

sponsored by Asigra
This research brief will highlight certain actions necessary in formulating a business continuity strategy and help determine if they need to outsource part, or all of the business continuity process. (WHITE PAPER: January 31, 2013) more..

Are Public Sector organisations embracing collaboration to provide more Seamless Service for the 24/7 citizen?

sponsored by Aspect
Modern contact centers are faced with customer demands for consistent, 24/7 service and support - even the public sector. This in-depth survey report delves into the challenges that public sector contact centers face, highlights the key trends that will affect customer interaction, and investigates the success rates of cost-savings initiatives. (WHITE PAPER: May 23, 2013) more..

Making the Back Office Pay

sponsored by Aspect
42% of contact center decision-makers say they're unable to effectively manage end-to-end workflow of customer interactions, and one of the main reasons for this is sub-par back-office processes. In this resource, explore how improving back-office staff utilization and performance results in more accurate, timelier responses to customer queries. (WHITE PAPER: March 31, 2013) more..

Most Popular CRM Reports

 

CRM

Five Best Practices For Unified Communications

 sponsored by AT&T Corp

E-Book: CRM Trends and Tips for 2010 - Doing More With Less

 sponsored by IBM

E-Book: Predictive Analytics: The Next Big Thing in BI?

 sponsored by IBM
  More Reports on CRM >>
 

CRM Services

A Marketing Pilot for FTTH Network Rollout

 sponsored by ECI Telecom

Best in Class Marketers Drive Enhanced Customer Loyalty

 sponsored by SAP America, Inc.

Eclipse Aviation: Jet Maker Uses Enhanced SAPĀ® Software Usability to Support Sales Team

 sponsored by SAP America, Inc.
  More Reports on CRM Services >>
 

CRM Software

E-Book: CRM Trends and Tips for 2010 - Doing More With Less

 sponsored by IBM

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success

 sponsored by Pivotal CRM, a CDC Software solution

Partner Channel Management: Build Stronger Partnerships for Stronger Profits

 sponsored by SAP America, Inc.
  More Reports on CRM Software >>
 

Customer Service

E-Book: CRM Trends and Tips for 2010 - Doing More With Less

 sponsored by IBM

Agile Development eKit

 sponsored by IBM

CRM in Financial Services: Best practices, trends and strategy for the new economy

 sponsored by Pivotal CRM, a CDC Software solution
  More Reports on Customer Service >>
 
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