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CRM White Papers


Customer Relationship Management (CRM) refers to a collaborative philosophy or system of best practices implemented across an enterprise. Success in CRM means tracking customer information from numerous points, such as CRM software, sales force automation systems, contact management software, call centers and business intelligence systems. CRM services allow this information to be shared across the company in order to create a customer-centric organization.

Use this Bitpipe Research Guide on CRM to locate the latest white papers, webcasts, case studies, and product information for Business Intelligence, Business Performance Management, Call Centers, CRM, CRM Software, Sales Force Automation, and Web Analytics.

Read our Customer Relationship Management Overview to learn the basics of CRM. Then, get started on choosing the right CRM solution for your company's needs with our Customer Relationship Management First Steps, and find out why it's important to "enculturate incrementally."

Recent CRM Reports
(topics include CRM software, best practices, tracking, case studies, Microsoft CRM, Siebel, email software, marketing software)

 

Seamless Customer Conversations: Driving Intelligent Interactions in the Contact Center

by Infor
Contact centers are becoming primary interaction points for many customers. Learn how to make these important interactions more personalized and intelligent for customer retention and increased sales opportunities. (WHITE PAPER: November 1, 2006) more..

Moving beyond the Queue - Focusing on the Real-Time Customer

by Inova Solutions
In this paper, Tim Montgomery, a highly regarded industry consultant, speaker and author explores new ideas on ways every call center can keep up with new customer demands. (WHITE PAPER: May 19, 2008) more..

Consolidation 2.0: Consolidation Trends in Contact Center Technologies and Operations

by CosmoCom, Inc.
This white paper explains the benefits of Consolidation 2.0 and shows how it best meets the demands of today's global business environment. (WHITE PAPER: January 1, 2008) more..

Contact Center Costs: The Case for Telecommuting Agents

by Avaya Inc.
This white paper addresses high labor costs that are inevitable with contact centers and how a telecommuting or home agent program can greatly reduce your labor cost while increasing productivity of your contact center. (WHITE PAPER: April 1, 2008) more..

CosmoCom Consolidates VisitBritain's Highly Distributed Global Contact Center

by CosmoCom, Inc.
A CosmoCom Consolidation 2.0 solution case study: The VisitBritain contact center, a globally distributed Virtual Contact Center with many individual sites. (CASE STUDY: January 1, 2007) more..

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Most Popular CRM Reports

 
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