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CRM White Papers


Customer Relationship Management (CRM) refers to a collaborative philosophy or system of best practices implemented across an enterprise. Success in CRM means tracking customer information from numerous points, such as CRM software, sales force automation systems, contact management software, call centers and business intelligence systems. CRM services allow this information to be shared across the company in order to create a customer-centric organization.

Use this Bitpipe Research Guide on CRM to locate the latest white papers, webcasts, case studies, and product information for Business Intelligence, Business Performance Management, Call Centers, CRM, CRM Software, Sales Force Automation, and Web Analytics.

Read our Customer Relationship Management Overview to learn the basics of CRM. Then, get started on choosing the right CRM solution for your company's needs with our Customer Relationship Management First Steps, and find out why it's important to "enculturate incrementally."

Recent CRM Reports
(topics include CRM software, best practices, tracking, case studies, Microsoft CRM, Siebel, email software, marketing software)

 

Building the Contact Center of the Future

sponsored by inContact
This comprehensive white paper discusses the future of contact centers. From tools to strategy this paper covers all you need to know about ensuring that your customer service stays up to date. (WHITE PAPER: May 15, 2012) more..

Do SAP’s Rapid Deployment Solutions Really Speed Time to Business Value?

sponsored by SAP America, Inc.
SAPinsider PROFILES magazine recently talked with Davis Bennett, Vice President of the Solution Delivery Center at SAP Consulting North America, about how SAP’s Rapid Deployment Solutions are creating a whole new way of driving value for SAP customers. (WHITE PAPER: March 31, 2012) more..

Defining the 21st Century salesperson

sponsored by SAP America, Inc.
This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century. (WHITE PAPER: May 15, 2012) more..

What if There Were a Better Class of Cloud?

sponsored by Alcatel-Lucent Enterprise
The Carrier Cloud is a superior class of public cloud services, which serves customers better and enables MSPs to further leverage the cloud for their own business benefits. (PRESENTATION TRANSCRIPT: May 15, 2012) more..

Fairfax Water: Gaining Deeper Insight into Service Quality and Costs to Deliver Superior IT Support

sponsored by SAP America, Inc.
Read this paper to discover the solution that Fairfax Water implemented to eliminate manual tracking and handling of IT service requests and gain deeper insight into service quality, costs, and other metrics within its SAP environment. (WHITE PAPER: September 30, 2011) more..

Most Popular CRM Reports

 

CRM

Walk Before You Run: Incorporating Social Channels Into Your CRM Strategy

 sponsored by SugarCRM Inc.

Seven Reasons You Need Predictive Analytics Today

 sponsored by IBM

E-Book: Leveraging CRM to Increase Sales Effectiveness in a Challenging Economy

 sponsored by SugarCRM Inc.
  More Reports on CRM >>
 

CRM Software

Walk Before You Run: Incorporating Social Channels Into Your CRM Strategy

 sponsored by SugarCRM Inc.

E-Book: Leveraging CRM to Increase Sales Effectiveness in a Challenging Economy

 sponsored by SugarCRM Inc.

BancVue is Winning the War Against the Big Banks with Sugar Professional

 sponsored by SugarCRM Inc.
  More Reports on CRM Software >>
 

Customer Service

Walk Before You Run: Incorporating Social Channels Into Your CRM Strategy

 sponsored by SugarCRM Inc.

Real-time Shop Floor Integration, Simplified: The Right ERP System Can Make It Happen

 sponsored by IQMS

Decisions That Drive Success

 sponsored by IBM
  More Reports on Customer Service >>
 
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