CRM White Papers

Customer Relationship Management (CRM) refers to a collaborative philosophy or system of best practices implemented across an enterprise. Success in CRM means tracking customer information from numerous points, such as CRM software, sales force automation systems, contact management software, call centers and business intelligence systems. CRM services allow this information to be shared across the company in order to create a customer-centric organization.

Use this Bitpipe Research Guide on CRM to locate the latest white papers, webcasts, case studies, and product information for Business Intelligence, Business Performance Management, Call Centers, CRM, CRM Software, Sales Force Automation, and Web Analytics.

Read our Customer Relationship Management Overview to learn the basics of CRM. Then, get started on choosing the right CRM solution for your company's needs with our Customer Relationship Management First Steps, and find out why it's important to "enculturate incrementally."

Recent CRM Reports
(topics include CRM software, best practices, tracking, case studies, Microsoft CRM, Siebel, email software, marketing software)


How To Budget For Workforce And Customer-Facing Technologies In 2015 And Beyond

sponsored by Dell, Inc. and Intel®
This Forrester report can help you benchmark your organization against your peers as you work with business partners to develop and implement technology strategies that drive business results for your company. I&O leaders won't want to miss learning about 5 key priorities for contributing to business success. (WHITE PAPER: January 5, 2015) more..

Dell Engineered Solutions for SAP HANA Gaining Real-Time Insight into Your Business

sponsored by Dell, Inc. and Intel®
In this white paper discover how your enterprise can use real-time analytics to achieve more, deliver rapid results, and maximize efficiency with SAP HANA solutions. Read on to learn how these analytics can change the way your business operates. (WHITE PAPER: December 31, 2014) more..

Choosing the Right Big Data Platform for SAP Environments

sponsored by Dell, Inc. and Intel®
In this white paper discover how your organization can leveraging new insights, pulled together from a wide range of disparate sources, to more accurately understand customer behavior and engage them in real time to maximize profitability. Read now to learn more. (WHITE PAPER: October 6, 2015) more..

Stay Connected With Customers, Wherever They Roam

sponsored by SearchCRM
Companies are using mobile location-based services to make shopping and marketing better for the customer -- and for themselves. (EBOOK: October 6, 2015) more..

WAF Enables Cloud and Hosting Providers to Bolster Security Offerings

sponsored by Radware
In this white paper, explore how cloud and hosting providers can improve security to attract more customers, improve per-customer revenue, and increase loyalty. Continue reading to learn the top 3 web app security challenges and how to put customers' minds at ease. (WHITE PAPER: October 31, 2012) more..

Most Popular CRM Reports



Five Best Practices For Unified Communications

 sponsored by AT&T Corp

E-Book: CRM Trends and Tips for 2010 - Doing More With Less

 sponsored by IBM

E-Book: Predictive Analytics: The Next Big Thing in BI?

 sponsored by IBM
  More Reports on CRM >>

CRM Services

A Marketing Pilot for FTTH Network Rollout

 sponsored by ECI Telecom

Eclipse Aviation: Jet Maker Uses Enhanced SAP® Software Usability to Support Sales Team

 sponsored by SAP America, Inc.

Trends and Directions in Web-Based Support

 sponsored by WebEx Communications, Inc.
  More Reports on CRM Services >>

CRM Software

E-Book: CRM Trends and Tips for 2010 - Doing More With Less

 sponsored by IBM

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success

 sponsored by Pivotal CRM, a CDC Software solution

Partner Channel Management: Build Stronger Partnerships for Stronger Profits

 sponsored by SAP America, Inc.
  More Reports on CRM Software >>

Customer Service

E-Book: CRM Trends and Tips for 2010 - Doing More With Less

 sponsored by IBM

Agile Development eKit

 sponsored by IBM

CRM in Financial Services: Best practices, trends and strategy for the new economy

 sponsored by Pivotal CRM, a CDC Software solution
  More Reports on Customer Service >>

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