BITPIPE RESEARCH GUIDE:
CRM White Papers


Customer Relationship Management (CRM) refers to a collaborative philosophy or system of best practices implemented across an enterprise. Success in CRM means tracking customer information from numerous points, such as CRM software, sales force automation systems, contact management software, call centers and business intelligence systems. CRM services allow this information to be shared across the company in order to create a customer-centric organization.

Use this Bitpipe Research Guide on CRM to locate the latest white papers, webcasts, case studies, and product information for Business Intelligence, Business Performance Management, Call Centers, CRM, CRM Software, Sales Force Automation, and Web Analytics.

Read our Customer Relationship Management Overview to learn the basics of CRM. Then, get started on choosing the right CRM solution for your company's needs with our Customer Relationship Management First Steps, and find out why it's important to "enculturate incrementally."

Recent CRM Reports
(topics include CRM software, best practices, tracking, case studies, Microsoft CRM, Siebel, email software, marketing software)

 

Case Study: Satisfied Customers Help Grow Auto Glass Business

sponsored by IBM
This brief case study features Carglass® Belgium and its road to "customer delight". You, too, can analyze service-related issues in a way that increases customer satisfaction while delivering insight to the business quickly and reliably. (WHITE PAPER: September 30, 2013) more..

Deliver the Best Action with Predictive Customer Intelligence

sponsored by IBM
This brief video provides a window into applying predictive analytics to customer information. Find out how to deliver the best action to your front line so your audience will have the optimal customer experience. (VIDEO: July 30, 2015) more..

The New Frontier for Personalized Customer Experience

sponsored by IBM
It's time for companies to remove the transaction from the pedestal, and replace it with today's savvy customer. This paper offers the basics on creating a personalized, relevant experience for individual customers. Access now to learn how an effective customer intelligence strategy will drive revenue. (WHITE PAPER: July 30, 2015) more..

How Data Agility Underpins Success for Financial Institutions in the New Digital Economy

sponsored by Axway
Access this white paper to learn how greater data agility impacts productivity and regulatory compliance in financial services, and discover effective ways to use API technology to open new channels. (WHITE PAPER: July 31, 2014) more..

The growth of Call Center software

sponsored by ComputerWeekly.com
Customer service is a cornerstone of most businesses. For years, businesses have used metrics to measure their call center operations such as number of calls answered and call resolution. Those metrics worked fine for a while. Take our short survey and you will get immediate access to our report on "Old-Hat Technologies Put a Cap on Customer Care". (RESOURCE: July 30, 2015) more..

Most Popular CRM Reports

 

CRM

Five Best Practices For Unified Communications

 sponsored by AT&T Corp

E-Book: CRM Trends and Tips for 2010 - Doing More With Less

 sponsored by IBM

E-Book: Predictive Analytics: The Next Big Thing in BI?

 sponsored by IBM
  More Reports on CRM >>
 

CRM Services

A Marketing Pilot for FTTH Network Rollout

 sponsored by ECI Telecom

Eclipse Aviation: Jet Maker Uses Enhanced SAP® Software Usability to Support Sales Team

 sponsored by SAP America, Inc.

Trends and Directions in Web-Based Support

 sponsored by WebEx Communications, Inc.
  More Reports on CRM Services >>
 

CRM Software

E-Book: CRM Trends and Tips for 2010 - Doing More With Less

 sponsored by IBM

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success

 sponsored by Pivotal CRM, a CDC Software solution

Partner Channel Management: Build Stronger Partnerships for Stronger Profits

 sponsored by SAP America, Inc.
  More Reports on CRM Software >>
 

Customer Service

E-Book: CRM Trends and Tips for 2010 - Doing More With Less

 sponsored by IBM

Agile Development eKit

 sponsored by IBM

CRM in Financial Services: Best practices, trends and strategy for the new economy

 sponsored by Pivotal CRM, a CDC Software solution
  More Reports on Customer Service >>
 

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