CRM White Papers

Customer Relationship Management (CRM) refers to a collaborative philosophy or system of best practices implemented across an enterprise. Success in CRM means tracking customer information from numerous points, such as CRM software, sales force automation systems, contact management software, call centers and business intelligence systems. CRM services allow this information to be shared across the company in order to create a customer-centric organization.

Use this Bitpipe Research Guide on CRM to locate the latest white papers, webcasts, case studies, and product information for Business Intelligence, Business Performance Management, Call Centers, CRM, CRM Software, Sales Force Automation, and Web Analytics.

Read our Customer Relationship Management Overview to learn the basics of CRM. Then, get started on choosing the right CRM solution for your company's needs with our Customer Relationship Management First Steps, and find out why it's important to "enculturate incrementally."

Recent CRM Reports
(topics include CRM software, best practices, tracking, case studies, Microsoft CRM, Siebel, email software, marketing software)


The Power of Collaboration with an Expiration Date and Data-Centric Security

sponsored by BlackBerry
In this white paper, you will learn the role of data-centric security in expiration collaboration. Access this paper now to see why the movement of consumers to apps like Snapchat clearly presages a similar move for enterprises to EFSS tools with real expiration built in. (WHITE PAPER: October 12, 2015) more..

Why Intelligence is Key to Sales and Marketing Success

sponsored by Microsoft
In this two-part expert guide, you'll learn how lead-scoring and analytics tools are helping sales teams to chase down promising leads, diagnose sales performance, and forecast business opportunities. You'll also discover why customer personalization is crucial to making a sale in 2015. (EGUIDE: October 12, 2015) more..

Best Practices On-Demand Webinar:  Classification Techniques for Data Protection

sponsored by Identity Finder, LLC
In this webinar, Forrester senior analyst Heidi Shey reveals how to turn your data classification project into a success. Tune in and learn how to protect sensitive data types beyond the realm of what is considered regulated. (WEBCAST: June 24, 2015) more..

Raiders of the Lost File Shares: Defending Enterprise Data Against Destructive Malware

sponsored by BlackBerry
This white paper takes a deep look at the most recent malware attacks against file sharing systems, and the potential countermeasures to thwart them. Read on now to access an exclusive look at securing your mobile file sharing, and mitigate the risk of information loss. (WHITE PAPER: October 12, 2015) more..

Strategies for Data-Driven Marketing

sponsored by Microsoft
In this e-guide, experts help marketers determine which technologies and practices will allow them to derive action and insight from a vast amount of data. Access now and learn how to keep up with today's marketing disruptors. (EGUIDE: October 12, 2015) more..

Most Popular CRM Reports



Five Best Practices For Unified Communications

 sponsored by AT&T Corp

E-Book: CRM Trends and Tips for 2010 - Doing More With Less

 sponsored by IBM

E-Book: Predictive Analytics: The Next Big Thing in BI?

 sponsored by IBM
  More Reports on CRM >>

CRM Services

A Marketing Pilot for FTTH Network Rollout

 sponsored by ECI Telecom

Eclipse Aviation: Jet Maker Uses Enhanced SAP® Software Usability to Support Sales Team

 sponsored by SAP America, Inc.

Trends and Directions in Web-Based Support

 sponsored by WebEx Communications, Inc.
  More Reports on CRM Services >>

CRM Software

E-Book: CRM Trends and Tips for 2010 - Doing More With Less

 sponsored by IBM

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success

 sponsored by Pivotal CRM, a CDC Software solution

Partner Channel Management: Build Stronger Partnerships for Stronger Profits

 sponsored by SAP America, Inc.
  More Reports on CRM Software >>

Customer Service

E-Book: CRM Trends and Tips for 2010 - Doing More With Less

 sponsored by IBM

Agile Development eKit

 sponsored by IBM

CRM in Financial Services: Best practices, trends and strategy for the new economy

 sponsored by Pivotal CRM, a CDC Software solution
  More Reports on Customer Service >>

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