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CRM White Papers


Customer Relationship Management (CRM) refers to a collaborative philosophy or system of best practices implemented across an enterprise. Success in CRM means tracking customer information from numerous points, such as CRM software, sales force automation systems, contact management software, call centers and business intelligence systems. CRM services allow this information to be shared across the company in order to create a customer-centric organization.

Use this Bitpipe Research Guide on CRM to locate the latest white papers, webcasts, case studies, and product information for Business Intelligence, Business Performance Management, Call Centers, CRM, CRM Software, Sales Force Automation, and Web Analytics.

Read our Customer Relationship Management Overview to learn the basics of CRM. Then, get started on choosing the right CRM solution for your company's needs with our Customer Relationship Management First Steps, and find out why it's important to "enculturate incrementally."

Recent CRM Reports
(topics include CRM software, best practices, tracking, case studies, Microsoft CRM, Siebel, email software, marketing software)

 

Podcast: Tap into More: Find Ways to Drive Value from Oracle Investments

sponsored by AT&T Corp
Download this podcast today to learn how HMS took a strategic view of its PeopleSoft investments and hear a discussion about how you can drive the most from your application investments. (PODCAST: May 21, 2013) more..

Gaining a Competitive Advantage with Analytics in Banking

sponsored by IBM.
In today's economy, analytics is what sets businesses apart from their competitors. Banks are changing nearly every aspect of their business, and analytics is a large contributor to that evolution. Consult this webcast to learn more about how to leverage analytics to improve profits and attract new customers. (WEBCAST: May 21, 2013) more..

Architecting A Compelling and Engaging Digital Presence

sponsored by Limelight Networks, Inc.
Creating meaningful relationships with your customers is one of the keys to success. Before the widespread adoption of digital communication, the resources and tools were often limited to sustain and improve these relationships. Consult this white paper to learn more about how digital communication creates new opportunities for businesses. (WHITE PAPER: May 21, 2013) more..

Staying connected: Don't let faulty mobile applications lose customers

sponsored by SearchCRM
Mobile applications are quickly becoming the most common way customers interact with businesses, and can often make or break a customer's experience. In this expert e-book, explore what customers expect from mobile applications and discover the technologies and practices you'll need to create useful, engaging mobile apps. (EBOOK: May 20, 2013) more..

It's all about customer satisfaction

sponsored by Hewlett-Packard Limited
This brief video explores how high fashion brand Valentino improved its customer relations by developing and implementing a set of fully-integrated mobile apps. Watch now to discover the new technologies that supported Valentino's CRM initiatives. (WEBCAST: May 20, 2013) more..

Most Popular CRM Reports

 

CRM

Five Best Practices For Unified Communications

 sponsored by AT&T Corp

E-Book: CRM Trends and Tips for 2010 - Doing More With Less

 sponsored by IBM

E-Book: Predictive Analytics: The Next Big Thing in BI?

 sponsored by IBM
  More Reports on CRM >>
 

CRM Services

A Marketing Pilot for FTTH Network Rollout

 sponsored by ECI Telecom

Best in Class Marketers Drive Enhanced Customer Loyalty

 sponsored by SAP America, Inc.

Eclipse Aviation: Jet Maker Uses Enhanced SAPĀ® Software Usability to Support Sales Team

 sponsored by SAP America, Inc.
  More Reports on CRM Services >>
 

CRM Software

E-Book: CRM Trends and Tips for 2010 - Doing More With Less

 sponsored by IBM

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success

 sponsored by Pivotal CRM, a CDC Software solution

Partner Channel Management: Build Stronger Partnerships for Stronger Profits

 sponsored by SAP America, Inc.
  More Reports on CRM Software >>
 

Customer Service

E-Book: CRM Trends and Tips for 2010 - Doing More With Less

 sponsored by IBM

Agile Development eKit

 sponsored by IBM

CRM in Financial Services: Best practices, trends and strategy for the new economy

 sponsored by Pivotal CRM, a CDC Software solution
  More Reports on Customer Service >>
 
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