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CRM White Papers


Customer Relationship Management (CRM) refers to a collaborative philosophy or system of best practices implemented across an enterprise. Success in CRM means tracking customer information from numerous points, such as CRM software, sales force automation systems, contact management software, call centers and business intelligence systems. CRM services allow this information to be shared across the company in order to create a customer-centric organization.

Use this Bitpipe Research Guide on CRM to locate the latest white papers, webcasts, case studies, and product information for Business Intelligence, Business Performance Management, Call Centers, CRM, CRM Software, Sales Force Automation, and Web Analytics.

Read our Customer Relationship Management Overview to learn the basics of CRM. Then, get started on choosing the right CRM solution for your company's needs with our Customer Relationship Management First Steps, and find out why it's important to "enculturate incrementally."

Recent CRM Reports
(topics include CRM software, best practices, tracking, case studies, Microsoft CRM, Siebel, email software, marketing software)

 

Cognos Business Intelligence for Report Authors

sponsored by IBM
Utilize a complete set of enterprise reports that are easy to build, maintain, secure and deploy, all delivered in a collaborative authoring environment and based on the fundamental principle of "author once — consume anywhere." (VIRTUAL SEMINAR: January 24, 2012) more..

Benefits of Enabling your Mobile Workforce with BI

sponsored by IBM
See how to get the targeted, interactive and personalized information you need to make informed decisions while you are away from the office. (VIRTUAL SEMINAR: January 24, 2012) more..

Operational Intelligence - Boosting Performance with 'Right Time' Business Insight

sponsored by IBM
This report from Aberdeen looks at how leading companies are using business intelligence (BI) to achieve superior performance in sales management, customer service and financial efficiency. Read how your organization can achieve similar performance by following specific steps and actions. (WHITE PAPER: January 24, 2012) more..

IBM Cognos Collaboration with Lotus Connection

sponsored by IBM
See how to use built-in collaboration and social networking tools to connect people and insights and achieve better business results. (VIRTUAL SEMINAR: January 24, 2012) more..

The Challenge of Mobile Business Intelligence: Developing a Successful Strategy for the New Mobility

sponsored by IBM
Read this white paper now and learn more about the opportunities and challenges that a mobile workforce present to IT and understand the next steps you need to take to develop a successful strategy. (WHITE PAPER: January 24, 2012) more..

Most Popular CRM Reports

 

CRM

SharePoint Concerns and Considerations

 sponsored by Huddle

Walk Before You Run: Incorporating Social Channels Into Your CRM Strategy

 sponsored by SugarCRM Inc.

The Customer Intimacy Imperative

 sponsored by IBM
  More Reports on CRM >>
 

CRM Services

SharePoint Concerns and Considerations

 sponsored by Huddle

Best in Class Marketers Drive Enhanced Customer Loyalty

 sponsored by SAP America, Inc.
  More Reports on CRM Services >>
 

CRM Software

Walk Before You Run: Incorporating Social Channels Into Your CRM Strategy

 sponsored by SugarCRM Inc.

E-Book: Leveraging CRM to Increase Sales Effectiveness in a Challenging Economy

 sponsored by SugarCRM Inc.

Six Success Factors for Building a Best-Run Marketing Organization

 sponsored by SAP America, Inc.
  More Reports on CRM Software >>
 

Customer Service

Walk Before You Run: Incorporating Social Channels Into Your CRM Strategy

 sponsored by SugarCRM Inc.

The Customer Intimacy Imperative

 sponsored by IBM

Five Steps to Improving Business Performance through Customer Intimacy

 sponsored by IBM
  More Reports on Customer Service >>
 
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