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CRM White Papers


Customer Relationship Management (CRM) refers to a collaborative philosophy or system of best practices implemented across an enterprise. Success in CRM means tracking customer information from numerous points, such as CRM software, sales force automation systems, contact management software, call centers and business intelligence systems. CRM services allow this information to be shared across the company in order to create a customer-centric organization.

Use this Bitpipe Research Guide on CRM to locate the latest white papers, webcasts, case studies, and product information for Business Intelligence, Business Performance Management, Call Centers, CRM, CRM Software, Sales Force Automation, and Web Analytics.

Read our Customer Relationship Management Overview to learn the basics of CRM. Then, get started on choosing the right CRM solution for your company's needs with our Customer Relationship Management First Steps, and find out why it's important to "enculturate incrementally."

Recent CRM Reports
(topics include CRM software, best practices, tracking, case studies, Microsoft CRM, Siebel, email software, marketing software)

 

CRM without Compromise: A Strategy for Profitable Growth

sponsored by SAP America Inc
This white paper describes the concept of “CRM without compromise,” elucidating how organizations can maximize their results by taking a more structured, holistic approach to CRM across the enterprise to gain a competitive advantage and profitable growth. (WHITE PAPER: April 1, 2007) more..

Efficiency, Effectiveness and Customer Loyalty in the Insurance Contact Center

sponsored by Infor CRM
Read this paper to learn how important an efficient and effective contact center is and how Infor CRM Epiphany Contact Center enables carriers to create a highly efficient, customer-centric, multichannel contact center, providing a better customer service experience and increasing customer loyalty. (WHITE PAPER: July 22, 2009) more..

VoIP and Lower TCO Will Drive Adoption of Hosted On-Demand Contact Centers

sponsored by Five9
Read this paper to learn how organizations that have selected a hosted contact center solution have minimized or even eliminated the cost of their IT or telecom support departments. Keep reading to learn what the benefits a hosted contact center solution can have for your company. (WHITE PAPER: September 10, 2009) more..

Still Struggling to Reduce Call Center Costs without Losing Customers?

sponsored by SAP America Inc
Efficient call centers that also meet customer expectations is a challenge that many organizations face. Discover the key steps to turning your call center into a strategic asset. (WHITE PAPER: February 1, 2008) more..

Reduce Churn Through Enterprise Feedback Management and Predictive Analytics

sponsored by SPSS Inc. Worldwide Headquarters
In this case study, Cablecom recognised the key to tackling churn was to identify the point at which customers become dissatisfied with the service and before they made the decision to switch to an alternative provider. (CASE STUDY: May 1, 2009) more..

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