Adapt to the shifting B2B tech market with effective persona development
TOPO found that 73% of companies have made changes to their target market or account list as an effort to adapt to the dynamic business environment.
In this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. You’ll learn how to:
- Develop and use personas to respond to shifting buyer priorities
- Apply current market insights and real purchase intent data to persona building
- Interpret changes in market conditions to adapt to your target accounts
- And more
Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy.