Adapt to the shifting B2B tech market with effective persona development

Using Intent Data for Effective Persona Development in ABM

Cover

TOPO found that 73% of companies have made changes to their target market or account list as an effort to adapt to the dynamic business environment.

In this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. You’ll learn how to:

  • Develop and use personas to respond to shifting buyer priorities
  • Apply current market insights and real purchase intent data to persona building
  • Interpret changes in market conditions to adapt to your target accounts
  • And more

Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy.

Vendor:
TechTarget
Posted:
Nov 3, 2020
Published:
Nov 3, 2020
Format:
PDF
Type:
eBook
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