From leads to buying groups: How to shift your focus
Moving from Leads to Buying Groups in One Easy Step
In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change.
Modifying current processes and systems to adopt the new buying group perspective can be difficult, but taking a gradual, phased approach can make the transition easier and more practical.
Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.