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DEFINITION: Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being  … 
Marketing White Papers (View All Report Types)
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How Digital Branding Drives B2B Demand
sponsored by TechTarget
WHITE PAPER: In today's hyper-competitive B2B marketplace, branding is more important than ever to break through the logjam of vendors and information competing for your customers' attention. In this white paper, explore research findings and learn how hundreds of B2B tech companies drove new leads and increased consideration by 25%+.
Posted: 17 Apr 2019 | Published: 17 Apr 2019

TechTarget

Marketing Technology: Too Much of a Good Thing?
sponsored by Bynder
WHITE PAPER: View this guide to learn how marketers can make more responsible technology purchases. Discover fundamental marketing technologies for each core function of your team, and review how to make the most of your existing tech.
Posted: 12 Apr 2019 | Published: 31 Dec 2018

Bynder

Tried and Tested: An Introduction to Digital Experimentation
sponsored by Optimizely
WHITE PAPER: In this white paper, get an overview of digital experimentation and learn why leading businesses trust digital experimentation to lead their digital transformation strategy.
Posted: 11 Apr 2019 | Published: 11 Apr 2019

Optimizely

Market Intelligence Report; NVMe Storage for Marketers
sponsored by TechTarget
WHITE PAPER: In this white paper, discover how NVMe storage vendors can expand their business opportunities with TechTarget. Explore purchase-intent insights from the NVMe storage market, and decide if TechTarget is right for your organization's marketing goals.
Posted: 09 Apr 2019 | Published: 09 Apr 2019

TechTarget

Moving to Marketo: Accelerate Your ROI With a Seamless Migration
sponsored by Marketo
WHITE PAPER: You may have the best marketing team out there, but without the right software you won't achieve results. Download now to discover if your current marketing automation platform (MAP) is putting your business at risk, and explore your options with Marketo's Engagement Marketing Platform.
Posted: 01 Feb 2019 | Published: 01 Feb 2019

Marketo

The Definitive Guide to Integrating HubSpot with Your CRM
sponsored by TIBCO
WHITE PAPER: Digital businesses run on cloud applications and automated business processes to engage employees and customers alike. In this white paper, gain the technical insight necessary to integrate HubSpot's marketing automation system with your current CRM software, and discover the benefits of integrating your customer data with help from TIBCO Cloud.
Posted: 23 Jan 2019 | Published: 20 Nov 2018

TIBCO

Deliver a Better Customer Experience Without Paying the Price
sponsored by British Telecommunications PLC
WHITE PAPER: Cloud contact centers can improve the customer experience and cut costs, so what's stopping you? In this white paper, gain expert insight necessary in overcoming the 3 common challenges of moving to a cloud contact center, and learn how to get started.
Posted: 16 Jan 2019 | Published: 16 Jan 2019

British Telecommunications PLC

Headless Commerce: The Unseen Strategy Retailers Use to Win E-Commerce Market Share
sponsored by BigCommerce
WHITE PAPER: Headless commerce has changed the life of digital brands, but shifting from a b2b wholesale model isn't easy. In this white paper, discover how a headless commerce model is helping retailers keep up with the changing e-commerce landscape, and learn why companies like Amazon and Netflix have already made the switch.
Posted: 15 Jan 2019 | Published: 04 Dec 2018

BigCommerce

No More Digital Guesswork: Generate Product & Marketing Insights
sponsored by Optimizely
WHITE PAPER: Discover how product and marketing teams can use one tool to get feedback on digital products, commerce, and campaigns and improve their decision-making based on evidence and facts. Learn about the Optimizely X experimentation platform and find out how you can deploy new features successfully, personalize digital experiences, and more.
Posted: 03 Dec 2018 | Published: 03 Dec 2018

Optimizely

How to Succeed with Digital Experimentation
sponsored by Optimizely
WHITE PAPER: To effectively manage your effort to expand experimental capacity, it's important to "see around the corner" and avoid the missteps that other companies have already made. In this guide, explore a framework to help you build the most efficient strategy and plan possible for operationalizing experimentation.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

Optimizely

Market Intelligence Report: Hybrid Cloud for Marketers
sponsored by TechTarget
WHITE PAPER: We've developed this white paper specifically for marketers, strategists and leaders within the Hybrid Cloud computing market. To make sure this material is instantly actionable, we've included specific guidance to use in your content creation efforts. Read on for more information.
Posted: 29 Nov 2018 | Published: 29 Nov 2018

TechTarget

Why All Leads Are Not Created Equal
sponsored by TechTarget
WHITE PAPER: Download this white paper to take a look at common tactics that many lead providers and media partners are taking in order to ensure they fulfill on your demand generation "goals" – and what you need to know before signing on the dotted line.
Posted: 21 Nov 2018 | Published: 21 Nov 2018

TechTarget

A Practical Guide to B2B Purchase Intent
sponsored by TechTarget
WHITE PAPER: There's a lot of hype around the subject of purchase intent in B2B marketing. In this white paper, you'll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance.
Posted: 20 Nov 2018 | Published: 20 Nov 2018

TechTarget

Comparing B2B Purchase Intent Vendors
sponsored by TechTarget
WHITE PAPER: Purchase Intent Data is the hot topic of conversation in the B2B tech space today. In this white paper, we will discuss the difference of Internal vs. External Intent and how to apply intent in practice. Read on for more information.
Posted: 20 Nov 2018 | Published: 20 Nov 2018

TechTarget

Accelerating Time-to-Value: Fast-Growing Reduxio Implements Priority Engine to Power Pipeline Contribution
sponsored by TechTarget
WHITE PAPER: Download this white paper to learn how implementing Priority Engine impacted the business success of sales and marketing teams at Reduxio.
Posted: 16 Nov 2018 | Published: 16 Nov 2018

TechTarget

Demand Generation in the Age of Intent
sponsored by TechTarget
WHITE PAPER: While many lead generation providers claim they can fulfill this need, the reality is what they are really selling you is: "Quantity over Quality." In this white paper, we will discuss the rise in the use of alternate demand generation channels and tactics. Read on for more information.
Posted: 15 Nov 2018 | Published: 15 Nov 2018

TechTarget

3 Steps to Personalized Selling
sponsored by TechTarget
WHITE PAPER: Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

Is BANT Killing Your Business?
sponsored by TechTarget
WHITE PAPER: Download this paper to find out why BANT falls short in the digital era and examine how to actually help sales do their job and win business.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

If That Data Deal Seems Too Good to Be True, It Probably Is
sponsored by TechTarget
WHITE PAPER: In an environment where GDPR is raising good questions about data quality, this white paper discusses key issues and guidance for marketers—whether the data is sourced for simple appending and other hygiene or as a catalyst for delivering significant business performance gains.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

Why Your Contact Center Needs Closer Integration With Marketing
sponsored by West IP Communications
WHITE PAPER: Customer experience and engagement are the newest concerns of the modern marketer, having traditionally been the area of the contact center. But while marketing is embracing a customer-centric, multichannel universe, the contact center is lagging behind. Learn why your contact center needs closer integration with marketing, and how to achieve it.
Posted: 23 Mar 2017 | Published: 23 Mar 2017

West IP Communications

6 Steps to Smashing Silos in Your Business
sponsored by Teradata
WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
Posted: 16 Feb 2015 | Published: 16 Feb 2015

Teradata

Improving the Success of Your Enterprise's Email Marketing Campaigns
sponsored by Teradata
WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

Email Deliverability: Getting to Your Customer’s Inbox
sponsored by Teradata
WHITE PAPER: This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

A Quick-Start Guide to Deploy an SMS Strategy for Business
sponsored by StrikeIron
WHITE PAPER: SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

StrikeIron
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