3 C’s for understanding real intent data
Gartner predicts that by 2022, more than 70% of B2B marketers will utilize externally sourced intent data to target prospects and buying groups.
To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision.
In the e-book, 3 C’s for Understanding Real Intent Data: Context, Content and Contacts, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable:
Download your copy to learn more.