3 C’s for understanding real intent data

3 C’s for Understanding Real Intent Data: Context, Content and Contacts

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Gartner predicts that by 2022, more than 70% of B2B marketers will utilize externally sourced intent data to target prospects and buying groups.

To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision.

In the e-book, 3 C’s for Understanding Real Intent Data: Context, Content and Contacts, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable:

  1. Context
  2. Content
  3. Contacts

Download your copy to learn more.

Vendor:
TechTarget
Posted:
Aug 16, 2021
Published:
Oct 21, 2020
Format:
PDF
Type:
eBook
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