How to close the loop on ABM revenue in 2021
Featuring Forrester Principal Analyst Malachi Threadgill and moderated by John Steinert, CMO TechTarget, this interactive webinar explores how companies can deliver better on increased revenue by overcoming some basic – and yet critical – barriers to addressing actual customer needs.
Watch to learn 3 critical areas for improvement that you must address to ensure your ABM efforts will really pay off:
- Achieving an aligned approach to account and buying group prioritization
- Reconceiving enablement roles and responsibilities
- Optimizing XDR processes and KPIs for opportunity maximization