Taking the CRM Call: Should You Roll Out Enterprise CRM?
Implementing a CRM solution can be difficult for organizations with multiple business units. Read this paper to learn if an enterprise-wide implementation or an independent business unit approach is the best fit for implementing CRM in your business. Both approaches to CRM, business unit and enterprise-wide rollouts, come with benefits and risks. Catering to different customers or markets with different go-to-market strategies creates complexities and risks that are difficult to manage even with the most robust CRM strategy. Organizations with multiple business units can benefit from a CRM strategy that provides an understanding and guidelines for reaching goals. Learn how coupling the business unit approach with strong processes, metrics and overall buy-in can allow your organization to:
- Stabilize and protect core processes
- Raise the performance bar
- Increase customer satisfaction