Buying committees: Understanding key roles

Part 5: Building for the Buying Committee

Cover

In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.”

Those individuals often fall into 1 of 3 categories:

  • Economic buyers
  • Users/Champions
  • Influencers

Download this expert guide to learn about each of these categories, and the role they play in the buying process, as well as how to cater to their differing expectations.

Vendor:
TechTarget
Posted:
Feb 8, 2021
Published:
Dec 27, 2019
Format:
PDF
Type:
eGuide
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