Customer Management Data White Papers

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Making the Most of Customer Data Using CRM Analytics
sponsored by TechTarget Customer Experience
WHITE PAPER: Explore this expert e-book for advice on choosing a CRM platform that suits your needs, and learn how to construct a well-defined plan to put social media analytics into a broader enterprise context.
Posted: 02 Apr 2013 | Published: 02 Apr 2013

TechTarget Customer Experience

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Making Business Processes Smarter in the Age of the Customer
sponsored by RXP Services
WHITE PAPER: Customers expect your operations to be instant, seamless and insightful so that each interaction is fast and effective. Access this fascinating white paper today to learn about expert solutions for improving business operations so as to effectively cater to customer interactions.
Posted: 12 Jun 2014 | Published: 30 Apr 2013

RXP Services

Infor Epiphany Brochure
sponsored by Infor
WHITE PAPER: This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base.  Read on to learn about the specific benefits this technology offers businesses across all sectors.
Posted: 30 Apr 2013 | Published: 31 Dec 2012

Infor

Dive Deeper into Your Sales Metrics: 4 Ways to Discover Hidden Sales Treasure
sponsored by Qvidian
WHITE PAPER: This ebook by sales strategy expert Rich Berkman outlines four ways to leverage the unique data insights that interactive sales playbooks provide.
Posted: 04 Aug 2011 | Published: 04 Aug 2011

Qvidian

Analytics: The real-world use of big data - How innovative enterprises in the midmarket extract value from uncertain data
sponsored by IBM
WHITE PAPER: While big data means many things to many people, there's no arguing that today it's a business imperative. Recent research findings show that midsize organizations are just as likely to be using big data technologies to tap into data sources and get closer to their customers.
Posted: 15 Jul 2013 | Published: 15 Jul 2013

IBM

Big data and analytics for a holistic customer journey
sponsored by IBM
WHITE PAPER: In the modern business world, customer experience is everything. To re-align your customer-engagement initiatives around this new reality, you will need a clear roadmap for where to start and how to proceed. Access this white paper today for discussion and case studies on how you can use big data analytics to enhance experience.
Posted: 25 Nov 2013 | Published: 31 Aug 2013

IBM

Powering the Cross-Channel Customer Experience with Oracle’s Complete Commerce
sponsored by Oracle Corporation
WHITE PAPER: Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers. Complete Commerce can help you unify your customer's experience, personalize their journey, maximize engagement and optimize the execution along the way.
Posted: 01 Mar 2012 | Published: 01 Mar 2012

Oracle Corporation

5 Questions Every Marketing Department Should Be Able to Answer
sponsored by Salesforce.com
WHITE PAPER: Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
Posted: 13 Nov 2015 | Published: 13 Nov 2015

Salesforce.com

Delivering omni-channel shopping
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This resource introduces a data management and analytics approach that gives you the power to harness customer information to improve experiences and meet constantly changing consumer expectations.
Posted: 06 Feb 2014 | Published: 06 Feb 2014

Hewlett-Packard Enterprise