Customer Management Data

WHITE PAPER: CX, at its core, is more effective when tailored to a customer's unique needs and preferences. In this white paper, learn how CRM impacts the success of CX programs in many ways. Continue reading to explore more strategies to maximize your CRM's support of CX initiatives.

Posted: 16 Oct 2018 | Published: 16 Oct 2018

ANALYST REPORT: Only 16% of companies think they are very effective at delivering real-time customer interactions across touch points and devices. Download this Harvard Business Review report for survey results and findings on real-time customer analytics.

Posted: 14 Aug 2018 | Published: 31 Mar 2018

EZINE: In this week's Computer Weekly, we talk to Hailo about its software development approach, which sees the taxi app use microservices and DevOps techniques. We hear from users of OpenStack, the open source cloud software, about how they are building digital businesses. And our buyer's guide looks at customer experience management. Read the issue now.

Posted: 22 May 2015 | Published: 22 May 2015

EGUIDE: In this expert e-guide, discover the new features of the Salesforce Wave Analytics platform, as it now offers analytics for B2B marketing and financial services without users having to leave the platform. Plus, Adam Bataran from Bluewold Group LLC offers insight into Wave's ability to overcome data integration challenges.

Posted: 20 Jun 2017 | Published: 20 Jun 2017

EBOOK: Predictive marketing shouldn't be ignored – it eliminates the guesswork in the highly competitive marketplace and improves the customer journey on the road to increased sales. This marketing analytics handbook examines the benefits of predictive analytics and the many tools available to assist marketing and sales reps.

Posted: 13 Jul 2016 | Published: 19 Jul 2016

EGUIDE: When it comes to customer experience, companies either make over-the-top statements or heavily discount products and product quality. But what do customers really want? In this e-guide, learn about the e-commerce key technologies and trends that defined 2016 and are continuing into this year.

Posted: 26 Apr 2017 | Published: 26 Apr 2017

EGUIDE: In this expert guide, learn how Salesforce Lightning Voice can automatically log customer interactions – and display them for future callers. Explore ways to provide entire sales teams with a full history of customer call data, so they can sell intelligently.

Posted: 29 Sep 2016 | Published: 27 Sep 2016

EGUIDE: Customer service is a battleground on which many companies fight to gain competitive edge. Access an exclusive Q&A with Larry Robinson, Senior VP of Product Management for the Service Cloud, and learn how to create solid customer experience and agent productivity using a knowledge management system.

Posted: 20 Jul 2016 | Published: 19 Jul 2016

EZINE: In this issue of Business Information, our experts reveal the power of sales intelligence tools and give examples of top performing sales pitches and ideas for building your sales pipeline.

Posted: 15 Jun 2015 | Published: 15 Jun 2015

EGUIDE: Explore how Marathon Sports established a more customer-centric strategy, and learn about the role of a loyalty program and customer insights for improving customer experiences.

Posted: 09 May 2018 | Published: 09 May 2018