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Customer Management Data

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Customer Management Data Reports
GDPR, Personalization Strategies, and the Customer View of Data Protection
sponsored by Tealium
RESEARCH CONTENT: In this DataIQ research report, find out how aware customers are of the way data is collected from their digital footprint, as well as how businesses will have to approach their reliance on customer data to deliver personalized customer experiences in light of GDPR compliance.
Posted: 16 Feb 2018 | Published: 31 Dec 2017


Australian businesses in race to deliver digital convenience
sponsored by DocuSign, Inc.
WHITE PAPER: Could your business be doing more to meet the digital demand? Will you be left behind? Find out what's next and how to stay on pace with customer needs.
Posted: 08 Mar 2018 | Published: 11 Mar 2018

DocuSign, Inc.

Digital Intelligence Briefing: 2018 Marketing Trends
sponsored by Adobe Systems, Inc.
RESEARCH CONTENT: To investigate how top performing companies are riding the digital wave, Econsultancy's 2018 Digital Trends report details the findings from a global survey of 12,795 marketing, creative, and technology professionals. Explore the report's key findings to learn how CX, AI, and integrated platforms are changing marketing.
Posted: 01 Mar 2018 | Published: 01 Mar 2018

Adobe Systems, Inc.

Delivering Analytically Injected Digital Personalization for Online and Offline Data
sponsored by SAS
WHITE PAPER: This white paper outlines SAS solutions and architectural considerations for providing web content personalization. Learn how you can collect clickstream data in the cloud to better analyze customer browsing behavior for more targeted personalization.
Posted: 15 Nov 2016 | Published: 15 Nov 2016


Customer Analytics and the Role of Flash
sponsored by IBM
WHITE PAPER: All-flash arrays can deliver extreme performance at very low latency to produce highly scalable data ingest and access. Discover how your enterprise can utilize flash storage to deliver faster, more responsive analysis and a better customer experience.
Posted: 24 Jun 2016 | Published: 30 Apr 2014


Digital Business: 5 Tech Trends Changing Everything
sponsored by SAP
EBOOK: To help you create a competitive digital business framework, this e-book explores the 5 key pillars of a digital strategy. Find out how these 5 factors impact successful strategies and discover an integrated cloud platform that boosts data management, mobile, collaboration, and analytic capabilities.
Posted: 17 Oct 2016 | Published: 31 Jan 2016


8 Ways to Increase Conversions with Call Tracking
sponsored by Twilio
WHITE PAPER: If a customer clicks on an ad but calls the store to make a purchase, how can you track conversion rates? Learn how call tracking is helping advertisers use phone numbers to match online clicks with offline purchasing behavior.
Posted: 11 May 2017 | Published: 11 May 2017


CRM Survival Guide
sponsored by bpm'online
EGUIDE: As with anything, it is important to start off your CRM initiative on the right foot. The only way to do that is by understanding everything this technology has to offer. From common features to the latest trends, this comprehensive guide breaks down everything you need in order to get started with CRM.
Posted: 31 Aug 2016 | Published: 29 Aug 2016


Departmental Specialization Needed With Analytics
sponsored by SearchBusinessAnalytics
EBOOK: This three-part handbook examines BI and analytics deployments for different functional units in organizations with advice on how to make your program work. First, learn about how BI functions when geared towards sales and marketing, before turning towards a customer service approach. Finally, read about how analytics can help with asset protection
Posted: 01 Jun 2016 | Published: 27 May 2016


A Quick Guide to Modernizing Customer Service
sponsored by ServiceNow
WHITE PAPER: 80 percent of businesses believe they deliver a superior customer experience. However, only 8 percent of their customers agree. Download this white paper to explore how to redefine the fundamentals of customer service by bringing together people, workflows, and systems to proactively resolve issues and optimize the service experience.
Posted: 13 Apr 2017 | Published: 13 Apr 2017


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