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Campaign Management

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ALSO CALLED: e-Mail Campaign Management, Email Campaign Management
DEFINITION: The process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign ManagementMultimedia (View All Report Types)
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Oracle Siebel CRM on Demand Analytics Demo
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Posted: 30 May 2007 | Premiered: May 30, 2007

Oracle Corporation
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