Campaign Management White Papers

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Dec 4, 2009

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Business of Information Technology > Business Processes > Marketing >
Campaign Management
ALSO CALLED: e-Mail Campaign Management, Email Campaign Management DEFINITION: The process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
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It's Time to "Go Commando"

sponsored by Birst

WHITE PAPER: Commando teams carefully plan and execute to reduce risk and achieve success. Read this sales survival guide to learn how to - and why you should - adopt this philosophy and the main factors to focus on that will ensure your sales organization not only survives 2009 but comes out of it successfully.

Posted: 19 Jun 2009 | Published: 19 Jun 2009

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