This white paper presents a customer-centric strategy that encompasses assortment planning, merchandising execution, customer and product attribute management, and pricing and promotion strategy. Learn how you can place the customer at the center of this entire process.
This brief video features a short demo that demonstrates how you can improve merchandising and assortment decisions with analytics. Tune in to further your understanding of how the relationship between merchandise lines can identify variances in behavior that you can consider for future merchandising.
The following report demonstrates CMOs' strengths and weaknesses regarding customer engagement. Read on and learn how to help these professionals build a robust digital marketing strategy.
In this e-guide, experts provide best practices and tactics to help overcome customer data integration challenges. Access and learn how to create a social media strategy to drive connection, in addition to leveraging your social CRM approach with the right company culture.
In this white paper, learn how C Spire Wireless overcame the problem of turning customer data into insights by adopting predictive analytics options. Discover how C Spire increased the effectiveness of its customer retention campaigns by 50% and gained the ability to optimize offers based on customers' account profiles.
In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
This white paper discusses one system that helps integrate enterprise applications to unleash the true potential of the Salesforce model. Access now to find out how your entire enterprise can capitalize on and benefit from Salesforce integration patterns.
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