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CDIWhite Papers (View All Report Types)
 
CMOs Must Connect The Dots Of The Online Brand
sponsored by IBM
WHITE PAPER: Digital has been widely embraced by consumers and many parts of the enterprise. But adoption of digital channels - sites, mobile apps, online sales and customer service - often occurs in a piecemeal way. CMOs must orchestrate their digital strategy using our connect-the-dots framework to elevate digital to the highest level of business strategy.
Posted: 14 Dec 2010 | Published: 14 Dec 2010

IBM

Knowledge Management is NOT an Add-on!
sponsored by Consona Corporation
WHITE PAPER: Service and support organizations can benefit tremendously from knowledge. When implemented effectively, knowledge management processes and technology can deliver significant benefits. Read this paper to learn about delivering knowledge-driven CRM.
Posted: 17 Jun 2011 | Published: 01 Oct 2010

Consona Corporation

Nine Essentials of Online Opinion Monitoring
sponsored by Crimson Hexagon
WHITE PAPER: Access this white paper to learn nine essentials to online opinion marketing.
Posted: 26 Sep 2011 | Published: 26 Sep 2011

Crimson Hexagon

Sales Intelligence: 28% More Reps Achieving Annual Quota
sponsored by Salesforce Data.com
WHITE PAPER: This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.
Posted: 18 Apr 2014 | Published: 31 Aug 2013

Salesforce Data.com

Cincinnati Zoo improves customer experience and enhances performance
sponsored by IBM
WHITE PAPER: Learn how one of the world's top-rated zoo uses analytics to create a more satisfying customer experience – while cutting marketing costs, increasing new visits, boosting concession revenues and much more.
Posted: 24 Jan 2012 | Published: 24 Jan 2012

IBM

Let Customer Feedback Do the Driving
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER: As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.
Posted: 07 May 2009 | Published: 31 May 2007

SPSS Inc. Worldwide Headquarters

The Total Economic Impact Of DMExpress
sponsored by Syncsort
WHITE PAPER: The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of DMExpress on their organizations. Forrester’s aim is to clearly show all calculations and assumptions used in the analysis.
Posted: 28 Oct 2009 | Published: 25 Aug 2008

Syncsort

Wealth Management Firms Choose CRM to Improve Productivity and Client Service
sponsored by Microsoft
WHITE PAPER: To more clearly understand how wealth management firms are using Microsoft Dynamics CRM, Microsoft turned to IT advisory firm Mainstay Partners for an independent assessment. Mainstay Partners interviewed a number of firms to identify the measurable benefits they have achieved through deploying Microsoft Dynamics CRM.
Posted: 25 Aug 2009 | Published: 25 Aug 2009

Microsoft

Infor Epiphany Brochure
sponsored by Infor
WHITE PAPER: This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base.  Read on to learn about the specific benefits this technology offers businesses across all sectors.
Posted: 30 Apr 2013 | Published: 31 Dec 2012

Infor

A 360° Approach for Analyzing the Voice of the Customer Across Multiple Communications Channels
sponsored by Verint Systems
WHITE PAPER: The way you strategize your customer service and interactions is changing thanks to abundance of ways for your customers to reach your business. Read this white paper to learn how to adapt to these changes.
Posted: 03 Nov 2011 | Published: 03 Nov 2011

Verint Systems
 
 
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