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Marcom Reports
Experimentation-Driven Product Development
sponsored by Optimizely
WEBCAST: Find out how organizations like Google and Netflix have created continuous A/B testing and highly adaptive iteration for their key apps and services with experimentation-driven product development.
Posted: 08 Jan 2018 | Premiered: Jan 8, 2018


Gartner: How CIOs should prepare for optimising IT in the digital economy
sponsored by
ANALYST BRIEF: Gartner analyst Michael Smith argues that CIOs should adopt a dual approach to supporting the enterprise's transformation to the digital economy.
Posted: 09 Sep 2014 | Published: 09 Sep 2014

NetSuite For Retail: Designed To Satisfy Your Omnichannel Shoppers
sponsored by Oracle NetSuite
WHITE PAPER: Learn about a cloud platform that helps you connect each part of your multi-channel, multi-location retail business, including POS, e-commerce, CRM, marketing, inventory management, and financials.
Posted: 02 Mar 2018 | Published: 31 Dec 2016

Oracle NetSuite

Transforming business at the intersection of marketing and technology
sponsored by
BOOK: Businesses have to change themselves quickly and dramatically if they want to survive and thrive, say Bob Lord and Ray Velez, CEO and CTO of razorfish, in this extract from their book, Covnerge.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Tools of Today's Trade
sponsored by TechData - Samsung
WHITE PAPER: Access this white paper to learn how the tools of the modern workforce have evolved over the last 20 years, and find out what kind of tools your workforce needs right now, to enhance productivity.
Posted: 13 Sep 2017 | Published: 13 Sep 2017

TechData - Samsung

Thinking Strategically About ABM
sponsored by TechTarget and Marketo
TRANSCRIPT: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
Posted: 29 Mar 2017 | Published: 29 Mar 2017

TechTarget and Marketo

How Can I Inspire My Customers With Every App Interaction to Build Loyalty and Grow Revenue?
sponsored by CA Technologies
WHITE PAPER: Read this white paper about a modern way to monitor app performance and the customer experience your apps provide. Learn how this tool can account for app performance across platforms and integrate with a full APM solution to make updates more efficient.
Posted: 01 Sep 2016 | Published: 31 Aug 2014

CA Technologies

Marketing Automation Software Buying Considerations
sponsored by Act-On Software
EGUIDE: In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.
Posted: 01 May 2014 | Published: 01 May 2014

Act-On Software

5 Ways Every Sales Rep Can Accelerate Success with Analytics
sponsored by
WHITE PAPER: This Salesforce research report explores what to look for in an analytics tool and how to put real-time, critical insights in hands of not only executives but their employees as well. Discover how to unlock the information within your customer data to ensure better decision-making, identify best practices, and align your CRM and BI.
Posted: 27 Mar 2017 | Published: 31 Dec 2016

MSP Marketing: Learn the Fishing and Farming Methods
sponsored by SolarWinds, Inc.
EGUIDE: This e-guide recaps the MSP 2 marketing tactics, fishing and farming, that Angela Leavitt explored at the MSPWorld conference.
Posted: 26 Jul 2017 | Published: 20 Jul 2017

SolarWinds, Inc.

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