Business of Information Technology  >   Business Processes  >  

Marcom

RSS Feed   
Marcom Reports
 
Personalized Marketing at Scale: How and Why
sponsored by Coveo
RESOURCE: Many companies are already seeing measurable results with personalized marketing which justify the incredible amount of work it takes to create the personalized content and experiences. Learn how you can make creating and implementing your personalized marketing strategy easier, and uncover how companies are doing it right and seeing results.
Posted: 06 Aug 2018 | Published: 06 Aug 2018

Coveo

What Marketers Need to Know About GDPR
sponsored by Wrike
RESOURCE: Although GDPR is a company-wide initiative, tightening restrictions surrounding the capturing and storage of personal data have especially significant effects on marketing teams. This article highlights critical factors marketing teams should know about and 4 things you can do now to make sure your team is in compliance with GDPR.
Posted: 07 Sep 2018 | Published: 17 Apr 2018

Wrike

Lessons from the Front Lines: Making ABM Work for You
sponsored by TechTarget
PRESENTATION: This presentation draws on TechTarget's experience supporting 300+ ABM implementations to help marketers break down the complexities of Account-based marketing and simplify execution. Read on to understand best practices and lessons learned based on real life customer use cases.
Posted: 27 Nov 2018 | Published: 31 Mar 2017

TechTarget

A Culture of Success: Adopting Experimentation in the Travel Industry
sponsored by Optimizely
RESOURCE: Learn how travel organizations are implementing experimentation platforms to improve their overall customer experience.
Posted: 04 Dec 2018 | Published: 04 Dec 2018

Optimizely

How to Succeed with Digital Experimentation
sponsored by Optimizely
WHITE PAPER: To effectively manage your effort to expand experimental capacity, it's important to "see around the corner" and avoid the missteps that other companies have already made. In this guide, explore a framework to help you build the most efficient strategy and plan possible for operationalizing experimentation.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

Optimizely

Focus Technology: Leveraging Intent Data to Improve Sales Alignment and Accelerate Pipeline
sponsored by TechTarget
VIDEO: VAR Focus Technology Solutions needed to acquire more net-new customers and accelerate their deals. To help discover these buyers at exactly the right time, they used purchase intent insight from TechTarget's Priority Engine. Read on for more information on how Priority Engine works.
Posted: 16 Nov 2018 | Premiered: 16 Nov 2018

TechTarget

Make Your IT Organization More Strategic and Valuable with iPaaS
sponsored by Scribe Software Corporation
WEBCAST: Find out how to simplify and accelerate data integration and support bimodal IT with a centralized, hub-and-spoke style integration PaaS (iPaaS).
Posted: 26 Jan 2018 | Premiered: Apr 13, 2017

Scribe Software Corporation

If That Data Deal Seems Too Good to Be True, It Probably Is
sponsored by TechTarget
WHITE PAPER: In an environment where GDPR is raising good questions about data quality, this white paper discusses key issues and guidance for marketers—whether the data is sourced for simple appending and other hygiene or as a catalyst for delivering significant business performance gains.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

The Evolution of a Business System Hairball and How to Avoid It
sponsored by Oracle NetSuite
RESOURCE: Inside, learn more about a good old fashioned business system hairball, going from zero to 20+ systems in just a few years, and find out, how businesses can get their sales teams under control by investing in an ERP system.
Posted: 18 Jun 2018 | Published: 18 Jun 2018

Oracle NetSuite

Infographic: Europe Media Consumption Study Results
sponsored by ComputerWeekly.com
DATA SHEET: TechTarget has surveyed 730 IT professionals in Europe on their media consumption habits. Check out the key results on this infographic.
Posted: 08 Jun 2017 | Published: 08 Jun 2017

ComputerWeekly.com
 

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2018, TechTarget | Read our Privacy Statement