Thinking Strategically About ABM
Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017. Both TechTarget and Marketo have seen customers succeed and fail with ABM and this webinar offers insights into what their most successful customers have done and that can be applied to any marketing organization to fuel pipeline in 2017.
ABOUT THE SPEAKERS:
Peter Bell is Service Director at Marketo.
As part of the regional leadership team Peter leads Marketo’s Product Marketing in EMEA, partnering closely with teams and partners to deliver business growth. With over 25 years of experience in marketing Peter has contributed to the success of a portfolio of brands in the software and digital media industries including Microsoft Surface, Skype, Xbox, MSN and Windows. An early pioneer in the PC & Internet sector Peter’s early roles were in technology, a passion and skillset that are more relevant to marketing than ever.
Bill Crowley is Senior Vice President of International at TechTarget.
Responsible for TechTarget’s operations outside of the US, Bill directly manages EMEA operations from the London office he helped set up in 2008. Prior to his International role, Bill managed TechTarget’s Data Centre/Virtualization, Networking, Windows and Technology Guide Media Groups globally and helped launch 10 TechTarget sites. At software companies Open Market and Memento, Bill ran product management and marketing operations at various stages of the companies’ development.