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The vast majority of B2B buying decisions are done by buying groups as opposed to individual leads, which leads to two concerns:
- How much demand really exists in a given market?
- How you can maximize revenue capture?
By capturing interest signals that are normally missed, organizations can drive a significant improvement in demand management performance.
Access this webcast to learn how using the latest intent data and AI-driven technologies can transform their productivity and yields from a market, an ICP, or a set of named ABM accounts.