CRO

EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.

Posted: 09 May 2019 | Published: 09 May 2019

RESOURCE: Marketing automation can be a game-changer when it comes to driving conversions and improving ROI. But, it's not as simple as implementing a strong platform. Read this resource for 5 common obstacles to successful marketing automation implementation—and how to overcome them.

Posted: 15 Jul 2019 | Published: 31 Mar 2019

RESOURCE: Is _COMPANY__ planning to invest in any customer-oriented technologies within the next 12 months? If you participate in our brief CRM Software Research Program—and answer this question as well as a few other similar ones—we can offer you 5 expert guides on how to build and improve CX that you can pass around in your company.

Posted: 05 Sep 2019 | Published: 03 Oct 2019

RESOURCE: Investing in customer retention not only saves you time and resources, but it can also lead to cross-selling and upselling opportunities in the future. Read this resource to learn the many benefits of nurturing your existing customers, and how to maximize ROI while doing it.

Posted: 23 Jul 2019 | Published: 31 Mar 2019

WHITE PAPER: In this white paper, explore how manufacturers and wholesale distributors are rising to the meet the expectations of the 21st century consumer. Discover how businesses can thrive in this competitive climate through differentiation and optimization, and learn how to survive and thrive in the age of Amazon.

Posted: 05 Jun 2019 | Published: 30 Jun 2018

EBOOK: In this e-book, discover how data can help enhance your customer experience and drive business value. Explore the power of modern data management platforms, and learn how to deliver successful customer experiences with data-driven insights.

Posted: 15 May 2019 | Published: 15 May 2019

VIDEO: View this webinar from Avtex to discover 7 key topics impacting the success of your CX strategy, and learn how optimizing them can lead to better customer experiences.

Posted: 02 Oct 2019 | Premiered: 25 Jul 2018

RESOURCE: Unknown third-party code outside of your control can introduce new risks or heighten existing ones. Read on to learn about digital risk scans and how you can reduce digital revenue threats like customer information theft, data leakage, site latency, and more.

Posted: 13 Sep 2019 | Published: 13 Sep 2019

WHITE PAPER: According to Forrester, organizations that use behavioral data from customer interactions are more successful than those who use customer surveys—but why? In this white paper, learn about the benefits of behavioral data, and explore use cases from organizations already putting behavioral data and analytics into play.

Posted: 01 Apr 2019 | Published: 01 Apr 2019

WHITE PAPER: Customer experience has emerged as a critical driver in competitive differentiation and revenue growth. As a result, the tools needed to manage customer interactions are changing. In this white paper, explore how AI is revolutionizing the customer experience, and decide if AI is right for your organization's customer service strategy.

Posted: 03 Apr 2019 | Published: 03 Apr 2019