CRO

VIDEO: The Belgian National Railways has worked with ServiceNow to transform into a process-driven company, enabling them to increase visibility of improvements they are making to the Belgian public. Learn more in this video.

Posted: 06 Nov 2020 | Premiered: 06 Nov 2020

EGUIDE: The interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.

Posted: 25 Aug 2020 | Published: 25 Aug 2020

WHITE PAPER: For global investment management firms like PIMCO, terms like digital transformation mean using all the data and technology at your disposal to create a better experience for your customers. Check out this interview with PIMCO’s head of digital marketing to learn how they broke down data siloes and turned unused data into insight.

Posted: 25 Jun 2020 | Published: 24 Jun 2020

EBOOK: Regardless of the many terrains customers tread, they expect consistent and personalized experiences. This seamless customer journey can generate game-changing rewards for your enterprise. Read this eBook to learn how you can get started optimizing your digital customer experience.

Posted: 08 Dec 2020 | Published: 08 Dec 2020

WHITE PAPER: This article highlights some of the biggest changes that occurred in the contact center in 2020, as well as the importance of using an on-hold solution to create an optimal experience for your customers. Download now to learn more.

Posted: 21 Dec 2020 | Published: 21 Dec 2020

WEBCAST: More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.

Posted: 09 Apr 2020 | Premiered: Apr 9, 2020

WEBCAST: Digital transformation is frequently touted as a necessary initiative, but what exactly is it addressing? For many businesses, digital transformation is a process focused on overhauling and improving the user experience. Watch this webcast to learn how digital transformation affects the customer experience and prepares it better for the future.

Posted: 30 Apr 2020 | Premiered: Feb 17, 2020

EZINE: In this week's Computer Weekly, global beauty brand Avon explains how it coped with a lockdown dilemma – a door-to-door sales model when its reps couldn't leave home. Our buyer's guide examines the use of artificial intelligence in IT security. And we analyse the government's decision to strip Huawei from the UK's 5G network. Read the issue now.

Posted: 18 Jul 2020 | Published: 21 Jul 2020

WHITE PAPER: CRM has the power to improve management efficiencies, boost customer service and increase profits. But if staff aren’t using it to its full potential, it becomes little more than a glorified address book. What should companies do if they want to make the most of their CRM? Download this white paper to explore 5 actionable tips.

Posted: 05 Nov 2020 | Published: 05 Nov 2020

WHITE PAPER: Customer experience has become the distinguishing factor for many businesses today, with some consumers valuing their experience even over product quality. But how can you continue to provide the best customer experience possible? Check out this white paper to discover how leaders in the field are using technology to offer exceptional experiences.

Posted: 25 Jun 2020 | Published: 16 Jan 2019