CRO

ANALYST BRIEF: To be effective in 2021 and prepare for the future, Forrester says that B2B marketing organizations must increase the efficiency and adaptability of their content engines. Explore the four planning assumptions that B2B marketing organizations should integrate into their content strategy in this research brief.

Posted: 03 Mar 2021 | Published: 03 Mar 2021

EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.

Posted: 09 May 2019 | Published: 09 May 2019

EBOOK: Download this TechTargt eBook to see how you can leverage intent data to achieve sales and marketing objectives in every stage of the sales funnel, and support a revenue-rich ABM strategy.

Posted: 19 Feb 2021 | Published: 19 Feb 2021

EZINE: In this week's Computer Weekly, a year after the EU's General Data Protection Regulation (GDPR) came into force, we assess its progress. Fears of technology are holding back digital healthcare – we look at the tech that's bringing back a human touch. And we examine Microsoft's desktop management tools for Windows 10. Read the issue now.

Posted: 03 Jun 2019 | Published: 04 Jun 2019

EGUIDE: S/4 Hana, the ERP system built on SAP's in-memory, columnar database Hana has been on a long march through the enterprise since its launch in February 2013. In this e-guide, we discuss the pros and cons of upgrading to S/4 Hana, what the future has in store for the system and how its users are feeling about C/4 Hana integration.

Posted: 24 Jan 2019 | Published: 24 Jan 2019

EGUIDE: As customer expectations increase, so does the need for excellent customer service and customer experience. There are many methods to improve CX - some complex and costly, others relatively simple and inexpensive. But how do you know what's right for you, and where do you start? Here are 10 initiatives you can use to improve customer experience.

Posted: 16 May 2019 | Published: 16 May 2019

EGUIDE: This e-guide to employee experience includes a podcast discussion about the evolution of employee experience management. Also, we explore how advanced companies are responding to skills shortages and millennial employee attitudes by listening harder to their workforces.

Posted: 05 Nov 2020 | Published: 05 Nov 2020

EGUIDE: Contact center service is critical to customer experience, so you need to ensure that your company's call center agents have the right tools and techniques for the job. Scott Sachs, President of SJS Solutions and a contact center pro, explains how to level-up your contact center ... without adding players.

Posted: 31 Aug 2017 | Published: 30 Aug 2017

EGUIDE: Customer service has evolved in ways that were unthinkable just a few short years ago. They now play a strategic and multidimensional role in fulfilling positive customer experiences that lead to brand loyalty and increased revenues. Download this expert guide to explore the evolution of customer service

Posted: 22 Jan 2020 | Published: 22 Jan 2020

EBOOK: Find out why it's hard to determine exactly how to integrate social channels with CRM and how your business model -- and finding where your customers hang out -- will show the way.

Posted: 03 May 2018 | Published: 03 May 2018