Business to Consumer

RESOURCE: While automation often saves money for the enterprise, there remains a question of whether customer service AI is positive for the customer. Delve into the pros and cons of using AI to enhance customer service in our expert guide, which you can download after a brief survey.

Posted: 22 Apr 2020 | Published: 17 Jul 2020

RESOURCE: 15% of all customer service interactions by 2021 will be handled completely by AI, according to Gartner. As this deadline comes closer, business leaders are facing increasing pressure to adopt digital technology - like self-service platforms. Take a brief multiple-choice survey to access our guide, which examines the benefits and drawbacks of

Posted: 05 Sep 2019 | Published: 04 Feb 2020

PRESENTATION TRANSCRIPT: This presentation transcript explains how your business can leverage a global content delivery network (CDN) to increase application performance and deliver reliable ecommerce services to customers across the globe.

Posted: 31 Jul 2012 | Published: 21 Jun 2012

WHITE PAPER: This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.

Posted: 19 Sep 2008 | Published: 19 Sep 2008

ANALYST BRIEF: In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).

Posted: 17 Nov 2011 | Published: 31 Mar 2011

EGUIDE: Access this sales enablement guide to see how the right sales enablement strategy can help you improve content creation, storage, and retrieval, as well as, how smart sales enablement platforms unlock insights that lead to better outcomes, and much more.

Posted: 19 Nov 2020 | Published: 19 Nov 2020

WHITE PAPER: Read this white paper to learn how personalization can automatically create engaging content across all stages of a customer’s journey, allowing you to reap the benefits of the most digitally engaged time in human history—including increases in content usage, conversion, and more.

Posted: 20 Nov 2020 | Published: 20 Nov 2020

EBOOK: Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.

Posted: 24 Oct 2019 | Published: 24 Oct 2019

WEBCAST: This interactive panel webinar addresses three major pivot points for optimizing your demand capture capabilities moving forward – actions you should be considering to protect revenue in the short term and achieve breakthrough success in the future. Watch it here to learn more.

Posted: 07 Jul 2020 | Premiered: Jul 7, 2020

EBOOK: In this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.

Posted: 30 Dec 2020 | Published: 30 Dec 2020