WHITE PAPER:
This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.
EGUIDE:
Artificial Intelligence is red hot. But what lies beyond the hype? Once it was big data, then cloud, now it is artificial intelligence, and that sub-set of it which is machine learning, that's generating more heat than light. Is there business value here?
WEBCAST:
Increasingly more often, high-performance businesses are depending on intent data to fuel their pipelines. Watch this webinar to find out more about real purchase intent data, where it comes from, and how your business can make use of it.
WEBCAST:
Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.
EZINE:
Digital transformation is the buzz phrase, but is it more a question of evolution? In this issue, experts weigh in on digitisation and its effect on the world of work. Also read about local broadband providers aiming to improve internet connection and productivity, and find out how to tackle sales in a post-pandemic landscape
WHITE PAPER:
Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.
RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
WHITE PAPER:
Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
WHITE PAPER:
Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market.
WHITE PAPER:
Read this white paper to learn how a lightweight mobile CRM application - more task - than system-focused - can actually provide useful information and encourage salespeople to utilize it.
