Marketing Automation White Papers, Software Downloads, Definition and Webcasts

FREE MEMBERSHIP - Create your personalized Bitpipe Service!

May 19, 2013

Software > Applications Software > Enterprise Applications Software >
Marketing Automation

Marketing Automation Reports

Create a Referral Program to Grow Your IT Business sponsored by ConnectWise WHITE PAPER: This indispensable guide explores the benefits of referral marketing and offers advice on expanding and managing your referral program. Posted: 31 Dec 2012 \| Published: 31 Dec 2012 TOPICS: Customer Loyalty \| Customer Satisfaction \| Lead Generation \| Lead Management \| Market Research \| Marketing \| Marketing Information Systems \| Sales and Marketing Software \| Sales Channels \| Sales Information Systems \| Sales Representatives \| Social Networking

Oracle’s CRM Cloud Service Powers Innovation sponsored by Oracle Corporation WEBCAST: Oracle customers, Breg, Key Energy Services, and iRobot describe how Oracle's CRM Cloud service powers innovation and drives their businesses forward. Posted: 03 Apr 2013 \| Premiered: Oct 25, 2012 TOPICS: Application Integration \| Cloud Computing \| Cloud CRM \| CRM \| CRM Best Practices \| CRM Services \| Customer Data Integration \| Customer Data Management \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Oracle (Product) \| Sales \| Sales and Marketing Software \| Software as a Service

Sales Strategy: How to Effectively Incorporate Social Media sponsored by SAP America, Inc. PRESENTATION TRANSCRIPT: In this white paper learn how social media is incorporated in the sales process, how companies are using social selling, and how to get started. Posted: 02 Aug 2012 \| Published: 02 Aug 2012 TOPICS: Consumer Applications Software \| Consumer Market \| Customer Interaction Services \| Customer Service \| Customer Service Best Practices \| Sales \| Sales and Marketing Software \| Social Computing \| Social Networking

Siebel CRM On Demand: Best Practices for Pipeline Management sponsored by Oracle Corporation WHITE PAPER: This white paper discusses common factors that impact the ability to effectively manage the sales pipeline and details processes and best practices that can help companies overcome sales challenges and establish a critical competitive advantage. Posted: 06 Mar 2007 \| Published: 01 Jan 2007 TOPICS: Business Performance Management \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Hosting \| Dashboards \| Sales and Marketing Software \| Sales Channels \| Sales Force Automation

Web Analytics - It's Surprisingly Simple sponsored by WebSideStory PRODUCT LITERATURE: Gain an in-depth view of Web analytics and how it can optimize your online initiatives, whether focused on commerce, lead generation, media or self service. Learn how simple it can be to optimize your site content and increase sales and conversions. Posted: 06 Jun 2005 \| Published: 01 Jun 2005 TOPICS: Best Practices \| Content Management \| eCommerce \| Lead Generation \| Marketing Information Systems \| Online Marketing \| ROI \| Sales and Marketing Software \| Self-Service Applications Software \| Web Analytics Software \| Web Site Monitoring

Six Success Factors for Building a Best-Run Marketing Organization sponsored by SAP America, Inc. WHITE PAPER: This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more. Posted: 18 Oct 2010 \| Published: 18 Oct 2010 TOPICS: CRM \| CRM Best Practices \| CRM Software \| Customer Interaction Services \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Marketing \| Marketing Information Systems \| Sales and Marketing Software \| SAP (Product)

E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case sponsored by SearchCRM EBOOK: Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well. Posted: 31 Aug 2010 \| Published: 31 Aug 2010 TOPICS: Business Process Automation \| Business Process Automation Software \| CRM \| CRM Best Practices \| CRM Software \| Customer Loyalty \| Customer Retention \| Marketing \| Sales and Marketing Software

Increase Visitor Engagement While Reducing Form Abandonment sponsored by Demandbase CASE STUDY: Forms are essential to marketing for gathering valuable customer information but sometimes it can be an obstacle course to get to the form which deters customers or the form is an obstacle because the website wasn't intriguing enough to desire more information. Read this white paper to gain insight on how Hexaware marketing overcame these issues. Posted: 11 Nov 2011 \| Published: 11 Nov 2011 TOPICS: CRM Analytics \| CRM Analytics Software \| Customer Data Integration \| Data Analytics \| Lead Generation \| Marketing \| Real-time Analytics \| Sales and Marketing Software

Innovative Strategies for Improving Web Conversions sponsored by Demandbase EGUIDE: This E-guide will explain the costs and new tactics for marrying your business's marketing and sales goals without sacrificing either's needs. Learn more about salvaging conversisions and data quality now. Posted: 11 Nov 2011 \| Published: 11 Nov 2011 TOPICS: CRM \| Data Quality \| Lead Generation \| Lead Management \| Marketing \| Sales \| Sales and Marketing Software

Web 2.0 at Work: Departmental Use Cases sponsored by Oracle Corporation WHITE PAPER: With the introduction of Web 2.0 technologies into your enterprise, you can greatly increase the value of your company's most important assets. Leading companies are harnessing Web 2.0 technologies and applying them to build their next-generation workplaces. Posted: 03 Apr 2009 \| Published: 01 Aug 2008 TOPICS: Blogs \| CRM \| Financial Management \| Financial Reporting \| Human Resources Management \| Marketing \| Sales and Marketing Software \| Social Networking \| Tagging \| Web Applications Software \| Wikis

Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

Browse by Report Type:
Marketing Automation White Papers | Marketing Automation Multimedia | Marketing Automation IT Downloads

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines


Definitions: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Other
TechTarget Corporate Web Site \| Media Kits All Rights Reserved, Copyright 2000 - 2013, TechTarget \| Read our Privacy Statement