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Marketing Automation Reports
It’s Always Personal: How Context-Driven Content Fuels Sales Growth
sponsored by Sitecore
WHITE PAPER: How essential it is to have a deep understanding of the overall customer journey? Get five top tips for delivering context-driven commerce and learn why personalized, contextualized content can translate to engaging experiences for your customers.
Posted: 18 Nov 2015 | Published: 18 Nov 2015


ROI of Marketing Automation
sponsored by
EBOOK: This e-book explores how organizations power sales and marketing initiatives with marketing automation software by studying its return on investment (ROI).
Posted: 09 Jun 2015 | Published: 09 Jun 2015

The Marketing Automation Success Kit
sponsored by
RESOURCE: This starter kit is a 5-step guide demonstrating how to reach your goals with marketing automation software.
Posted: 10 Jun 2015 | Published: 10 Jun 2015

Why Marketing Productivity Matters Just as Much as Sales Productivity
sponsored by Conversica
EGUIDE: In this e-guide, Alex Gorbansky, CEO of Docurated, argues that sales rep productivity tracking is overshadowing marketing productivity, to businesses' detriment. Next, Lisa Dennis, President of Knowledge Associates, tackles the topic of marketing and sales alignment.
Posted: 17 Jul 2015 | Published: 23 Jun 2015


5 Reasons for Sales Teams to Embrace the Power of Analytics
sponsored by
WHITE PAPER: This e-book outlines the top five reasons why analytics is poised to transform sales. Read now for tips on keeping your team ahead when you get critical business data right where sales actually happen.
Posted: 10 Sep 2015 | Published: 10 Sep 2015

Why Predictive Lead Scoring is Marketers' New Best Friend
sponsored by Conversica
EGUIDE: Access this expert guide today to learn how predictive lead scoring can enable your business to harness the power of big data to identify the leads that are most likely to convert, close, and generate maximum revenue.
Posted: 02 Nov 2015 | Published: 02 Nov 2015


The Value of Smarter Merchandising
sponsored by IBM
WHITE PAPER: This white paper presents a customer-centric strategy that encompasses assortment planning, merchandising execution, customer and product attribute management, and pricing and promotion strategy. Learn how you can place the customer at the center of this entire process.
Posted: 16 Oct 2015 | Published: 29 Jul 2011


New CRM Technologies Bring Sales Success to Businesses
sponsored by Scribe Software Corporation
EGUIDE: Creative companies are making broader use of smartphones to access more than just email – phone and mobile customer relationship management (CRM) software and finding uses for GPS, cameras and other technologies are transforming CRM practices, even for more traditional industries.
Posted: 26 Dec 2013 | Published: 26 Dec 2013

Scribe Software Corporation

Contact Discovery Improves Performance of Direct Mail and Email Marketing
sponsored by Harte Hanks
WHITE PAPER: Access this brief case study to find out what solutions exist to ensure the information necessary for successful demand generation. Read on to see how you can pioneer successful lead management.
Posted: 16 Dec 2014 | Published: 16 Dec 2014

Harte Hanks

Online Christmas Shopping Recap Report 2014
sponsored by IBM
WHITE PAPER: This report provides a summary of online retail shopping data and trends from the 2014 November and December Christmas season.
Posted: 20 Feb 2015 | Published: 20 Feb 2015

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