Software  >   Applications Software  >   Enterprise Applications Software  >  

Marketing Automation

RSS Feed    Add to Google    Add to My Yahoo!
Marketing AutomationWhite Papers (View All Report Types)
 
How to Realize the Promise of Marketing Operations Management
sponsored by SAS
WHITE PAPER: The following white paper explores the current pressures facing marketers today and how my implementing a marketing operations management (MOM) system, marketers can begin to get a handle of the fluctuating market once more. Also learn about the best practices to use and much more.
Posted: 28 Apr 2014 | Published: 28 Apr 2014

SAS

Improving Multichannel Marketing with Optimization
sponsored by SAS
WHITE PAPER: The following white paper explores the importance of optimization when it comes to identifying the most effective channel to reach your customers regardless of location or channel. Also gain access to 7 steps to take to optimize your marketing strategies and much more.
Posted: 29 Apr 2014 | Published: 29 Apr 2014

SAS

Case Study: A CRM Solution Improves Collaboration, Services and Revenue
sponsored by Microsoft India
WHITE PAPER: This case study tells the story of how one organization overcame sales and customer service challenges by deploying a new CRM solution that improved collaboration between sales and marketing, enhanced customer service, and increased revenue, productivity and efficiency.
Posted: 17 Jun 2014 | Published: 31 May 2013

Microsoft India

Magic Quadrant for Multichannel Campaign Management - May 2014
sponsored by IBM
WHITE PAPER: The following Magic Quadrant report on multichannel campaign management compares and contrasts the top MCCM vendors; explore the strengths and weaknesses of each provider, how they are adapting to new market pressures, and more.
Posted: 09 Jul 2014 | Published: 09 Jul 2014

IBM

How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline
sponsored by Genius.com
WHITE PAPER: In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Genius.com

11 Steps to Successful Lead Nuturing
sponsored by LeadLife Solutions
WHITE PAPER: Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

Hitting Your Numbers: Creating Sales Excellence with Commercial Open Source CRM
sponsored by SugarCRM Inc.
WHITE PAPER: A CRM system can help drive sales performance, so the decision of which CRM provider is right for your sales organization is very important. This paper discusses the benefits of having SugarCRM® as your CRM provider and how it is based on commercial open source software, which gives the product a variety of benefits over other CRM providers.
Posted: 02 Jun 2009 | Published: 02 Jun 2009

SugarCRM Inc.

Using Marketing Automation to Increase Your ROI on CRM
sponsored by Marketo
WHITE PAPER: Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo

Making the Move: What to Do When You've Outgrown QuickBooks
sponsored by Sage MAS
WHITE PAPER: Making The Move: What To Do When You've Outgrown QuickBooks is designed to give you smart, unbiased tips as you prepare to make the move to a more powerful business management software solution.
Posted: 01 Apr 2008 | Published: 01 Oct 2007


Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008

Marketo
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement