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Marketing Automation White Papers (View All Report Types)
 
The Value of Customer-Centric Merchandising
sponsored by IBM
WHITE PAPER: This white paper presents a customer-centric merchandising strategy that encompasses assortment planning, customer and product attribute management, and pricing and promotion strategy. Learn how you can place the customer at the center of this entire process.
Posted: 16 Oct 2015 | Published: 29 Jul 2011

IBM

Enable a 360-Degree View of Your Customers
sponsored by Salesforce.com
WHITE PAPER: This e-book examines how you can streamline your enterprise's customer service processes and open the door to more valuable insights through your customer data.
Posted: 13 Aug 2015 | Published: 13 Aug 2015

Salesforce.com

Bridge the Systems Gap and Drive Sales Success
sponsored by Oracle Corporation
WHITE PAPER: Explore how you can use cloud CPQ tools to bridge the gap between your CRM and ERP systems, delivering value throughout the sales process. Uncover the benefits of modern CPQ, including: 27% shorter sales cycles, 2x increase in customer facing sales-time, and more.
Posted: 04 May 2016 | Published: 04 May 2016

Oracle Corporation

White Paper : Price Erosion Challenges for Technology Companies
sponsored by Pros.
WHITE PAPER: The lack of a disciplined price-setting approach greatly increases the risk for an acceleration of price erosion for tech organisations. Download this white paper now to uncover how your business can raise revenue while protecting market share by using pricing technology.
Posted: 21 Apr 2016 | Published: 21 Apr 2016

Pros.

How to Maximize Sales Productivity in the Modern Workplace
sponsored by Microsoft
WHITE PAPER: This white paper presents a three-step strategy towards selling more effectively. Access now and get details on staying focused, winning faster, and building trust.
Posted: 16 Dec 2015 | Published: 16 Dec 2015

Microsoft

The Future of Lead Management: A Step-by-Step Guide
sponsored by LeadLife Solutions
WHITE PAPER: In this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness.
Posted: 11 Jul 2013 | Published: 11 Jul 2013

LeadLife Solutions

Sales in the Cloud: Engage customers, close more deals
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this white paper to find out the perfect recipe for a modern sales strategy, and how process automation and social media can gracefully integrate in the cloud.
Posted: 11 Dec 2014 | Published: 11 Dec 2014

Oracle Corporation UK Ltd

7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management
sponsored by LeadLife Solutions
WHITE PAPER: Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

Implementing product mix optimization that works
sponsored by Quintiq
WHITE PAPER: This guide offers insight to help you optimize your product mix and maximize profits.
Posted: 01 Apr 2014 | Published: 01 Apr 2014

Quintiq

Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Hootsuite
 
 
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