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Globalization

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DEFINITION: Glocalization is a term that was invented in order to emphasize that the globalization of a product is more likely to succeed when the product or service is adapted specifically to each locality or culture it is marketed in. The term combines the word globalization with localization. (An earlier term for globalization in terms of product preparedness for international marketing is internationalization.)  … 
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Globalization Multimedia (View All Report Types)
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Oracle AppCast: Globalization Challenges and Opportunities: A Conversation with The Boston Consulting Group's Hal Sirkin
sponsored by Oracle Corporation
PODCAST: Listen to this podcast featuring Hal Sirkin, senior partner and managing director at The Boston Consulting Group, to learn about the new Era in international business competition.
Posted: 14 Sep 2009 | Premiered: 14 Sep 2009


Introduction to McAfee ePolicy Orchestrator 4.5
sponsored by McAfee, Inc.
VIDEO: Many organizations have cut costs by distributing IT across the globe. This makes integration and management a challenge. To ensure your security team is on the same page, check out this video to learn about a solution that allows you to manage different technologies in different time zones with a localized system.
Posted: 10 Sep 2009 | Premiered: 10 Sep 2009

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GLOBALIZATION DEFINITION (continued): …  The term first appeared in the late 1980s in articles by Japanese economists in the Harvard Business Review. According to the sociologist Roland Robertson, who is credited with popularizing the term, glocalization describes the tempering effects of local conditions on global pressures. At a 1997 conference on "Globalization and Indigenous Culture," Robertson said that glocalization "means the simultaneity --- the co-presence --- of both universalizing and particularizing tendencies."The increasing presence of McDonalds restaurants worldwide is an example of globalization, while the restaurant … 
Globalization definition sponsored by SearchCIO.com, powered by WhatIs.com an online computer dictionary
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