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Globalization

DEFINITION: Glocalization is a term that was invented in order to emphasize that the globalization of a product is more likely to succeed when the product or service is adapted specifically to each locality or culture it is marketed in. The term combines the word globalization with localization.  … 
Definition continues below.


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Case Study - How Tektronix implemented a global database archiving strategy among ever changing business conditions
sponsored by Hewlett-Packard Company
WEBCAST: Learn how Tektronix has implemented their global archiving strategy and met statutory and legal reporting requirements.
Posted: 18 Sep 2008 | Premiered: Available On Demand
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Increase Brand Loyalty While Streamlining Your Marketing Processes
sponsored by EMC Corporation
WEBCAST: View this Webcast and discover a solution that can provide your organization with more flexibility to launch products quicker, respond to competitive threats, and enter new markets.
Posted: 16 Sep 2008 | Premiered: Available On Demand
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Demo of the xVM Ops Center Managing Live Data Center Out in Denver
sponsored by Sun Microsystems, Inc.
WEBCAST: In this webcast the speaker Steve Wilson VP of xVM shows a live demo of the xVM Ops Center software and managing a set of servers in data center out in Denver.
Posted: 09 Sep 2008 | Premiered: Available On Demand
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B2B interactions- what are the leaders doing?
sponsored by EXTOL International Inc.
WEBCAST: In today's global economy, businesses are finding an increasing need for multi-enterprise supply chains, or business networks, to be focused on process integration and collaboration.
Posted: 09 Sep 2008 | Premiered: Available On Demand
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From Globalization to Technology, the Impact of Emerging Trends on the Consulting Industry
sponsored by Epicor Software Corporation
WEBCAST: Join us for this complimentary educational webcast to learn about emerging trends and the impact they make on the consulting industry.
Posted: 16 Jul 2008 | Premiered: Available On Demand
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GLOBALIZATION DEFINITION (continued): …  (An earlier term for globalization in terms of product preparedness for international marketing is internationalization.)

The term first appeared in the late 1980s in articles by Japanese economists in the Harvard Business Review. According to the sociologist Roland Robertson, who is credited with popularizing the term, glocalization describes the tempering effects of local conditions on global pressures. At a 1997 conference on "Globalization and Indigenous Culture," Robertson … 
Globalization definition sponsored by SearchCIO.com, powered by WhatIs.com an online computer dictionary



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