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Web Analytics

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ALSO CALLED: Usage Statistics, Analytics, Click-through Analysis, Customer Analytics, Click Through Analysis, Web Site Analytics, Web Usage Analysis, Usage Analysis, Click Stream Analysis, Internet Usage Analysis
DEFINITION: On a Web site, clickstream analysis (sometimes called clickstream analytics) is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order - which are the result of the succession of mouse clicks each visitor makes (that is, the clickstream). There are two levels of clickstream analysis, traffic analysis and e-commerce analysis. Traffic analysis  … 
Definition continues below.
Web AnalyticsWhite Papers (View All Report Types)
26 - 50 of 54 Matches Previous Page  | Next Page
Creating a Digital Strategy to Provide Exceptional Digital Experiences
sponsored by IBM
WHITE PAPER: Access this white paper to uncover what you need to know about delivering a world-class digital experience. Discover how your company can be branded in seconds, how to craft a digital strategy, and more.
Posted: 09 Dec 2013 | Published: 09 Dec 2013

IBM

The Business of Social Business
sponsored by IBM
WHITE PAPER: The following white paper outlines many of the challenges associated with social media and how to overcome them. Gain expert advice on how companies today are utilizing social media to their advantage.
Posted: 15 Nov 2013 | Published: 15 Nov 2013

IBM

Delivering Better User Experience with Predictive Performance
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper details how to measure your website performance in its entirety in order to make accurate decisions on how to increase the user experience.
Posted: 07 Nov 2013 | Published: 07 Nov 2013

Limelight Networks, Inc.

Increase Your Web Performance Now
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper addresses the issues with website performance and how you can ensure that you deliver only the fastest content to your consumers.
Posted: 07 Nov 2013 | Published: 07 Nov 2013

Limelight Networks, Inc.

Smarter Work Force
sponsored by IBM
WHITE PAPER: Today, people will determine the success of your business over business models and budgets. Workforce design helps companies provide meaningful work to their employees. View this resource to learn more about how to encourage growth in your business among many other tips.
Posted: 17 Jul 2013 | Published: 17 Jul 2013

IBM

3 Tips to Align Employees and Company Strategy
sponsored by Jive Software
WHITE PAPER: In most cases, keeping all employees aligned around the company's strategic mission seems simply out of reach. This resource outlines 3 necessary habits to help align and engage employees with the company culture. Strategic alignment is paramount to inspiring employee engagement.
Posted: 15 Jul 2013 | Published: 15 Jul 2013

Jive Software

6 Steps to Social Team Collaboration
sponsored by Jive Software
WHITE PAPER: According to a recent Oracle Global Research study, poor customer service can reduce revenues by as much as 20%. How can your business improve customer satisfaction without depleting the budget? View this white paper to learn more about collaboration and how it can drive customer service success.
Posted: 15 Jul 2013 | Published: 15 Jul 2013

Jive Software

How to improve sales reps performance
sponsored by Jive Software
WHITE PAPER: How many of your employees reach their full potential? By implementing a new approach to social business, your enterprise can develop a new process to facilitate the learning, knowledge-sharing and teamwork essential to improve sales employees.
Posted: 11 Jul 2013 | Published: 11 Jul 2013

Jive Software

Alcatel-Lucent Enters a New Era of Enterprise Collaboration with Jive Social Intranet
sponsored by Jive Software
WHITE PAPER: How does a venerable technology company fresh from a major transcontinental merger build bridges among disparate cultures, break down organizational walls to better leverage expertise, and go from social business newbie to social innovator in short order? View this resource to find out now.
Posted: 18 Jun 2013 | Published: 18 Jun 2013

Jive Software

Cut Costs by Automating Web Data Extraction
sponsored by Connotate
WHITE PAPER: Click on the link below to access the following white paper to discover a solution to the antiquated methods of Web data management. Learn how Web data automation can effectively mitigate errors, cut costs, and give your company a sharper competitive edge.
Posted: 22 Nov 2013 | Published: 22 Nov 2013

Connotate

Five Questions to Ask When Evaluating Web Data Extraction Options
sponsored by Connotate
WHITE PAPER: Consult this white paper to discover 5 important questions to consider when choosing a Web data extraction solution. Also discover various vendors how they compare to each other.
Posted: 22 Nov 2013 | Published: 22 Nov 2013

Connotate

Choose a Branding Agency: 5 Social Media Questions You Need to Ask
sponsored by Oracle Corporation
WHITE PAPER: The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

Oracle Corporation

Social Media Meets Analytics: A Roadmap to Customer Insight
sponsored by Oracle Corporation
WHITE PAPER: The following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer.
Posted: 05 Nov 2013 | Published: 05 Nov 2013

Oracle Corporation

Introduction to Web Analytics for E-Commerce: How to Track Activity to Optimize Your Website
sponsored by GeoTrust, Inc.
WHITE PAPER: This white paper explores the basics of web analytics and why they're important, what metrics you should track, and how you can use this information to optimize your site and encourage customers to visit often and buy more.
Posted: 30 Sep 2013 | Published: 31 Dec 2011

GeoTrust, Inc.

Executive Brief: OpenText Web Experience Management
sponsored by OpenText
WHITE PAPER: Building and maintaining a comprehensive website has recently become a primary area of focus for many organizations. This white paper outlines expectations and what you need to create a compelling and meaningful conversation between website, brand and user across a myriad of devices and platforms.
Posted: 23 Aug 2013 | Published: 23 Aug 2013

OpenText

Advancing Your Digital Marketing Strategy with Webtrends Analytics
sponsored by WebTrends
WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Posted: 18 Apr 2013 | Published: 18 Apr 2013

WebTrends

Managing the Challenges of Email Marketing
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: The ideal email marketing technology solution provides the best of both worlds: timely data access to develop segmented and personalized content, plus offloading the responsibility for managing the delivery infrastructure, and ensuring deliverability. This brief paper explores the brains and beauty of successful email marketing.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company

The State of Marketing 2011: Unica’s Annual Survey of Marketers
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company

Roadmap for Effective Performance Monitoring at a Reduced Cost
sponsored by Neustar®
WHITE PAPER: This document provides a roadmap for web delivery teams to reduce operational expenditures, and shows how to improve the effectiveness of critical information required for decision-making for Internet services.
Posted: 11 Feb 2010 | Published: 11 Feb 2010

Neustar®

Quicktour Demo: Key Differentiators between Microstrategy and Hyperion
sponsored by MicroStrategy Incorporated
WHITE PAPER: This tour provides an overview of MicroStrategy platform's uniquely powerful enterprise BI capabilities and illustrates the 12 key differentiators between MicroStrategy and Hyperion.
Posted: 26 Nov 2008 | Published: 26 Nov 2008

MicroStrategy Incorporated

Convergence of Sales and Marketing
sponsored by Neolane Inc.
WHITE PAPER: This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).
Posted: 14 Oct 2008 | Published: 14 Oct 2008

Neolane Inc.

Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages
sponsored by Bronto Software
WHITE PAPER: A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

Removing Internet Anonymity Barriers with IP Intelligence
sponsored by Digital Element
WHITE PAPER: NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.
Posted: 31 Jan 2008 | Published: 01 Jan 2007

Digital Element
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WEB ANALYTICS DEFINITION (continued): …  operates at the server level by collecting clickstream data related to the path the user takes when navigating through the site. Traffic analysis tracks how many pages are served to the user, how long it takes pages to load, how often the user hits the browser's back or stop button, and how much data is transmitted before a user moves on. E-commerce-based analysis uses clickstream data to determine the effectiveness of the site as a channel-to-market by quantifying the user's behavior while on the Web site. It is used to keep track of what pages the user lingers on, what the user puts in or takes … 

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