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CRM Application White Papers (View All Report Types)
 
The State of Customer Experience in Financial Services
sponsored by Infor
WHITE PAPER: This white paper explores the gap between intimate interactions at banking institutions and "always on" digital channels. Learn ways to close it with data and analytics, content management, social media marketing, and more.
Posted: 23 Feb 2016 | Published: 23 Feb 2016

Infor

Discover the Secrets to Providing Excellent Customer Service
sponsored by ServiceNow
WHITE PAPER: In a recent survey, 95% of customer service leaders identified connectingservice processes as their top goal – and also as their biggest challenge. In this infographic, learn what other challenges are plaguing your customer service peers, and discover 3 strategies for modernizing your customer service.
Posted: 27 Jan 2017 | Published: 01 May 2016

ServiceNow

Transforming the Customer Experience
sponsored by IBM
WHITE PAPER: 82% of CMOs report feeling unprepared for the digital shift in the customer lifecycle, but delivering a 5-star experience is still possible. Learn what you can do to improve the omnichannel customer experience in this white paper.
Posted: 10 Feb 2017 | Published: 10 Feb 2017

IBM

Maximizing Moments of Truth: Optimizing Customer Interactions
sponsored by SAS
WHITE PAPER: The following resource reveals the 5 types of customer data you should be collecting and analytics strategies that automate marketing campaigns, optimize customer engagement, and more.
Posted: 07 Sep 2016 | Published: 07 Sep 2016

SAS

Why Cloud? Better Security than Most Companies Can Provide Themselves
sponsored by Five9
WHITE PAPER: This white paper explains how cloud security may be the safer investment for businesses, including customer-oriented organizations and contact centers. Discover why moving applications to the cloud could better protect your data than if it were kept on-premise.
Posted: 07 May 2013 | Published: 07 May 2013

Five9

Top 4 marketing skills for optimum success
sponsored by IBM
WHITE PAPER: The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
Posted: 08 Apr 2014 | Published: 08 Apr 2014

IBM

11 Steps to Successful Lead Nuturing
sponsored by LeadLife Solutions
WHITE PAPER: Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

7 Requirements For Effective Customer Communication Management
sponsored by Kofax from Lexmark
WHITE PAPER: You need a customer communications management (CCM) approach that aligns with the customer's need for on-demand communication. This resource provides a seven-point checklist to help you choose the right CCM strategy for your business.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Kofax from Lexmark

7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management
sponsored by LeadLife Solutions
WHITE PAPER: Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

Billing as a Strategy for Building Customer Loyalty and Retention
sponsored by Fusebill
WHITE PAPER: This resource examines the importance of billing in subscription sales, and details how you can use billing to build customer loyalty and retention.
Posted: 30 Dec 2013 | Published: 30 Dec 2013

Fusebill
 
 
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