Web 2.0 White Papers

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3 Pillars of Customer Experience in Today's Connected World
sponsored by Salesforce.com
WHITE PAPER: Access this white paper to learn three steps to meeting customers' rising expectations in today's hyper-connected world: Personalized service, smarter support, and faster connection.
Posted: 19 Jan 2015 | Published: 19 Jan 2015

Salesforce.com

Optimizing Magneto E-commerce Sites for Increased Sales and Customer Satisfaction
sponsored by ZeroLag Communications Inc.
WHITE PAPER: Find out which platform is capable of maximizing the performance of your e-commerce web site, increasing sales and improving customer satisfaction.
Posted: 20 Jun 2014 | Published: 20 Jun 2014

ZeroLag Communications Inc.

Gain Social Insight: Connect Business And IT into One Conversation
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This white paper discusses how mobile, social, information, and cloud computing capabilities can combine to modernize IT support and accelerate IT operations. Learn how IT can easily access user-generated information to predict pain points and solve issues faster.
Posted: 04 Jun 2014 | Published: 31 Mar 2014

Hewlett Packard Enterprise

Social is for Closers: Social Intelligence Guide for Sales
sponsored by Microsoft India
WHITE PAPER: If you're not already using social media for selling, you're missing out. In this comprehensive resource, get an in-depth look at how to leverage social media in order to build relationships, boost sales, and drive and nurture leads.
Posted: 20 May 2014 | Published: 20 May 2014

Microsoft India

10 Steps to a Successful Digital Asset Management Implementation
sponsored by OpenText
WHITE PAPER: The following white paper provides readers with a foundation as to what it takes to get digital asset management initiative up and running. Learn the 10 steps to a successful DAM implementation and much more.
Posted: 06 May 2014 | Published: 06 May 2014

OpenText

It’s Time to Rethink “Enterprise” Software
sponsored by OpenText
WHITE PAPER: The following white paper explores the real state of "enterprise" software solutions in regards to web content management and customer experience management. Learn what these solutions need to include justifying the "enterprise" title. Most importantly, discover how to select the right CEM solutions that fit your needs.
Posted: 06 May 2014 | Published: 01 May 2014

OpenText

Four Ways to Modernize Your Application Performance Monitoring Strategy for Web 2.0 and AJAX
sponsored by Dell Software
WHITE PAPER: Learn how Web 2.0 technologies can increase the speed and efficiency of Web applications, while uniquely combining the best of traditional and modern approaches to deliver a well-rounded application performance monitoring (APM) solution.
Posted: 01 May 2014 | Published: 10 Sep 2013

Dell Software

Can you deliver the content the mobile user demands?
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper explores the current content delivery challenges facing businesses today, but with a focus on delivering video to mobile devices. Also learn about a technology consideration that can provide your users with a superior digital experience without putting more pressure on available resources.
Posted: 18 Apr 2014 | Published: 18 Apr 2014

Limelight Networks, Inc.

Simple Steps for Improving Content Delivery
sponsored by Limelight Networks, Inc.
WHITE PAPER: Consult the following informative white paper to uncover a tried and true content performance solution that focuses on middle-mile optimization. Explore the benefits of middle-mile technologies, how real companies are leveraging this kind of acceleration and more.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Limelight Networks, Inc.

How to ensure web and app performance by addressing the front end
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper explores what companies need to do to ensure the performance of web and mobile applications. Uncover how front end acceleration can help achieve the desired speed, which technologies make this goal a reality, and how to apply the front end acceleration to 3 key areas.
Posted: 11 Apr 2014 | Published: 11 Apr 2014

Limelight Networks, Inc.

Instagram Guide
sponsored by Oracle Corporation
WHITE PAPER: Consult the following white paper to uncover the latest ways top brands such as Nike, MTV, Nissan, Taco Bell, and many more are driving innovation through Instagram. Learn about key observations, what's working, and what you can do to succeed with this social movement as well.
Posted: 31 Mar 2014 | Published: 31 Mar 2014

Oracle Corporation

From Social Media to Social CRM: Reinventing the Customer Relationship
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover the steps to building a social CRM strategy—who needs to be part of the strategy, how to evaluate the customer relationship control, and more.
Posted: 11 Mar 2014 | Published: 11 Mar 2014

IBM

Creating a Digital Strategy to Provide Exceptional Digital Experiences
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover the 10 factors that make an exceptional digital experience. Learn what you can do to deliver responsive content, what your team needs to accomplish, where to focus future initiatives, and more.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

8 Ways To Build Your Brand Using Social Media
sponsored by MarketWired
WHITE PAPER: Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.
Posted: 26 Feb 2014 | Published: 26 Feb 2014

MarketWired

Responsive Web Design and FirstSpirit
sponsored by e-Spirit AG
WHITE PAPER: Access the following brief white paper to uncover a CMS solution that can automatically detect and deliver your content to any mobile device in a way that is both seamless and properly tailored. Learn how this solution can enable a truly responsive design and maximize the web experience overall.
Posted: 25 Feb 2014 | Published: 25 Feb 2014

e-Spirit AG

Measuring Social Media Marketing
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Consult the following research brief to uncover what it takes to measure social media in a way that can deliver actionable insights to drive higher business value. Discover what to track, why, and what other successful businesses are doing to get the most out of social media.
Posted: 25 Feb 2014 | Published: 25 Feb 2014

Oracle Corporation UK Ltd

The New Face of Google+
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access the following white paper to discover what exactly is new to Google+ and how you can make the most of the platform and its features. Also uncover the best practices that will increase the likelihood of user engagement and more.
Posted: 25 Feb 2014 | Published: 25 Feb 2014

Oracle Corporation UK Ltd

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

The Customer Service Balancing Act
sponsored by Jive Software
WHITE PAPER: New social business solutions eliminate the traditional service trade-offs, providing an optimal combination of assisted peer-to-peer support communities, call deflection, selective escalation and productivity-enhancing collaboration. The result? Reduced call volume and faster resolution times, happier customers and lower costs.
Posted: 18 Feb 2014 | Published: 18 Feb 2014

Jive Software

Responsive Web Design and FirstSpirit
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to discover a CMS solution that can prepare your business and all of its content for the rapid influx of mobile internet use. See how with smart content marketing you can improve customer loyalty and reduce attrition, and more.
Posted: 06 Feb 2014 | Published: 06 Feb 2014

e-Spirit AG

e-Spirit and IBM: reinventing content management
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover a CMS solution that has been designed to specifically handle the needs of the dynamic content delivery initiative. Discover how you can empower marketing teams with real-time updates, deliver content to any social media facet or website, alleviate IT dissonance, and much more.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

e-Spirit AG

Predictive Performance
sponsored by Limelight Networks, Inc.
WHITE PAPER: Access the following white paper to uncover new, innovative approaches to digital experience performance monitoring. Get a firsthand look at how you can develop a more comprehensive measurement model, predict outcomes, and more.
Posted: 15 Jan 2014 | Published: 15 Jan 2014

Limelight Networks, Inc.

How Social Business Pays Off
sponsored by Jive Software
WHITE PAPER: Social collaboration technology is a hot topic in the business applications space today -- but what about the hard numbers? Many companies are wary and want concrete proof of ROI and payback. Fortunately, this informative resource offers just that.
Posted: 13 Jan 2014 | Published: 31 Dec 2013

Jive Software

10 Reasons iAPPS Content Manager Should Be On Your CMS Shortlist
sponsored by Bridgeline Digital
WHITE PAPER: Access the following white paper to uncover a CMS solution that offers 10 of the best aspects to look for in an all-inclusive CMS platform and what you stand to gain through deployment.
Posted: 13 Jan 2014 | Published: 13 Jan 2014

Bridgeline Digital

Oracle Social Network
sponsored by Oracle Corporation
WHITE PAPER: Access the following white paper to uncover how you can collect the social networking data you need to stay competitive in today's market. Discover a solution to the collaboration gap that is both efficient, and allows you and your organization to make the right customer-centric decisions to drive innovation and success.
Posted: 02 Jan 2014 | Published: 02 Jan 2014

Oracle Corporation