From Social Media to Social CRM: Reinventing the Customer Relationship
Social technologies and process are driving success in the market today. Social media platforms as well as collaborative tools have caused the social CRM shift that focuses on using social media to enhance customer engagement.
The key to exploiting social media comes from moving beyond isolated projects to integrated programs—something that can be quite evasive without the right knowhow and tools.
Access the following white paper to uncover the steps to building a social CRM strategy—who needs to be part of the strategy, how to evaluate the customer relationship control, and more.