It’s Time to Rethink “Enterprise” Software

It’s Time to Rethink “Enterprise” Software


More so than ever, customer experience can make or break a business. Think about it, the consumer is vastly intertwined with digital connections to social media and online shopping—it’s no wonder why their experience and how satisfied they are with it can determine the success of your business.

As such, many businesses run to “enterprise” solutions when it comes to their CEM and WCM needs, but unfortunately, those 10 letters more often than not don’t have anything to do with the enterprise at all. So before you jump all over the enterprise CEM and WCM train, you need to know what you should REALLY expect out of your intended software solution.

The following white paper explores the real state of “enterprise” software solutions in regards to web content management and customer experience management. Learn what these solutions need to include justifying the “enterprise” title. Most importantly, discover how to select the right CEM solutions that fit your needs of today as well as in the future.

06 May 2014
01 May 2014
12 Page(s)
White Paper
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