8 Ways To Build Your Brand Using Social Media
Social media isn't just for consumers to vocalize their opinions about brands and products -- it's for companies too. Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists.
In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media, including:
- Determine goals for your social media engagement
- Develop an online brand persona
- Get a social media community manager
- And 5 more