Business of Information Technology  >   Business Processes  >   Marketing  >   Advertising  >  

Internet Advertising

RSS Feed   
Internet Advertising White Papers (View All Report Types)
 
Nine Real-World Results from Testing and Targeting
sponsored by WebTrends
WHITE PAPER: In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
sponsored by WebTrends
WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

Removing Internet Anonymity Barriers with IP Intelligence
sponsored by Digital Element
WHITE PAPER: NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.
Posted: 31 Jan 2008 | Published: 01 Jan 2007

Digital Element

Websites are Dead. Long Live Digital Presence
sponsored by Limelight Networks, Inc.
WHITE PAPER: In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence.
Posted: 23 Jul 2013 | Published: 31 Oct 2012

Limelight Networks, Inc.

Digital Billboard Advertising - New Life for a Classic Medium
sponsored by Motorola, Inc.
WHITE PAPER: Read this paper to learn more about the emerging trend of digital billboard advertising and how it can enhance responsiveness, flexibility and profits.
Posted: 02 Mar 2009 | Published: 02 Mar 2009

Motorola, Inc.

Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Examining the Impact of GDPR One Year In
sponsored by Act-On Software
WHITE PAPER: Read this GDPR breakdown to learn what you could be missing, and how Act-On marketing automation can help improve email deliverability and protect customer data.
Posted: 03 Jul 2019 | Published: 31 Jan 2019

Act-On Software

From Pipeline to Platform: The Future of E-Commerce
sponsored by DMI Inc
WHITE PAPER: Read this e-book for an explanation of why platform companies are succeeding right now—and how pipeline companies can deploy platform tools to not only compete, but thrive in the long-term.
Posted: 01 Nov 2019 | Published: 01 Nov 2019

TOPICS:  Marketing
DMI Inc

Marketing Artificial Intelligence for Dummies
sponsored by Dataiku
WHITE PAPER: As things currently stand, marketing teams must use data to continuously innovate and disrupt their business. This means introducing transparency and democratization to empower everyone throughout the enterprise and the marketing team to draw and use data insights on their own—read this white paper to learn how.
Posted: 17 Jun 2019 | Published: 31 Dec 2018

Dataiku

Market Forecast and the Future of Intelligent Automation
sponsored by Ayehu
WHITE PAPER: 85% of global business leaders indicate they’re prioritizing AI implementation in the next 5 years to stay ahead of their industry – but how should you deploy automated intelligence? Download this AI whitepaper which dives into the 6 business benefits of AI, and 5 steps to implementing it successfully.
Posted: 05 Nov 2019 | Published: 05 Nov 2019

Ayehu
 

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific websites, magazines and events.

Definitions:

All Rights Reserved, Copyright 2000 - 2019, TechTarget | Read our Privacy Statement