Total cost of ownership: How much are you really spending to host your ad server?

Total cost of ownership: How much are you really spending to host your ad server?

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In today’s economic climate more and more companies are taking a close look at the true costs of their various IT functions, including ad serving costs.

This white paper looks at what is required to self-host an ad server such as OpenX Source or DART Enterprise, and calculates the true cost of self-hosting, factoring in hardware, software and personnel costs. It then benchmarks this total cost of ownership (TCO) against the cost of using a fully hosted solution such as OpenX Enterprise.

Vendor:
OpenX
Posted:
23 Feb 2011
Published:
23 Feb 2011
Format:
PDF
Length:
11 Page(s)
Type:
White Paper
Language:
English
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