Ad Serving White Papers, Software Downloads, Definition and Webcasts

Business of Information Technology > Business Processes > Marketing > Advertising > Online Advertising >
Ad Serving
DEFINITION: Managing and maintaining ad banners for a Web site or collection of Web sites. Ads can then be targeted towards certain types of individuals. It also provides the ability to rotate banners so a user won't see the same ad every time they come back to the same page.
Ad Serving Reports
1 Match

Total cost of ownership: How much are you really spending to host your ad server?

sponsored by OpenX

WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.

Posted: 23 Feb 2011 | Published: 23 Feb 2011