Consumer Products Industry White Papers

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Linking the Global Supply Chain
sponsored by AT&T Corp
WHITE PAPER: IP networks and applications help with all-around responsiveness and removing uncertainty from the supply chain. Read this white paper to find out how your organization can benefit from this type of technology
Posted: 10 Sep 2007 | Published: 10 Sep 2007

AT&T Corp

Turning Shoppers into Advocates: The Customer Focused Retail Enterprise
sponsored by IBM Line of Business
WHITE PAPER: While retailers are heeding the daily drumbeat of pundits on the importance of focusing on the customer experience, a gap remains between what retailers are delivering and what shoppers expect.
Posted: 18 Jul 2007 | Published: 01 Dec 2006

IBM Line of Business

IBV Study: Capitalizing on the Power of the Smarter Consumer
sponsored by IBM
WHITE PAPER: Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail.
Posted: 07 May 2013 | Published: 28 Feb 2011

IBM

Mobile Checkout: Controlling Shrink With Self-Scanning
sponsored by Toshiba
WHITE PAPER: While mobile self-scanning technology helps retailers improve the shopping experience, many businesses worry about the impact mobility will have on shrink. In this informative white paper, learn how to combine technical, operational, and psychological deterrents to reap the benefits of mobile shopping while also minimizing shrink concerns.
Posted: 13 May 2014 | Published: 13 May 2014

Toshiba

Omnichannel Shoppers Trendagram
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This brief infographic takes a by-the-numbers look at omnichannel shopping trends, customer expectations, and the key opportunities that are emerging for retailers.
Posted: 18 Dec 2013 | Published: 31 Aug 2013

Hewlett-Packard Enterprise

RFID in Apparel and Footwear: Store-Level Success Sets the Stage for Bigger Benefits
sponsored by Motorola RFID Solutions
WHITE PAPER: It's long been expected that the use of radio frequency identification (RFID) technology would have beneficial effects. RFID is indeed having a positive impact - but it's the retail store, rather than the supply chain, that is seeing the biggest benefits. Read this white paper to learn more about the benefits retailers are seeing from RFID.
Posted: 23 Feb 2010 | Published: 21 Sep 2009

Motorola RFID Solutions

Meeting the Demands of the Smarter Consumer
sponsored by IBM
WHITE PAPER: IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.
Posted: 25 Aug 2010 | Published: 25 Aug 2010

IBM

Delivering Omni-Channel Shopping: Using Information Management and Analytics in Consumer Industries and Retail
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This resource examines the data-oriented trends affecting consumer industries and retailers, and evaluates next-generation analytics strategies that are driving success.
Posted: 17 Dec 2013 | Published: 28 Feb 2013

Hewlett-Packard Enterprise

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
Posted: 08 Aug 2008 | Published: 01 Jan 2007

Silverpop Systems Inc. an IBM Company

Tablets Reshape Retail: Why tablets are the ideal tool for customer engagement
sponsored by AT&T Corp
WHITE PAPER: Access this white paper to discover answers to all of your tablet-related questions, in specific relation to tablet usage in the retail arena.
Posted: 27 Oct 2011 | Published: 27 Oct 2011

AT&T Corp