IBM Analytic Answers for Retail Purchase Analysis and Offer Targeting

Advanced analytics can help organizations of all shapes and sizes gather customer insights and improve business decision-making. However, many small and midsize retailers are hesitant to adopt advanced analytics because of concerns that such strategies require infrastructural overhaul, expensive software, or specialized knowledge.

This resource introduces a portfolio of cloud-based strategies that provide essential analytical capabilities without the need for expensive business changes or expertise.

Vendor:: IBM
Posted:: Feb 8, 2021
Published:: Mar 31, 2013
Format:: PDF
Type:: White Paper

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