IBM Analytic Answers for Retail Purchase Analysis and Offer Targeting

IBM Analytic Answers for Retail Purchase Analysis and Offer Targeting

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Advanced analytics can help organizations of all shapes and sizes gather customer insights and improve business decision-making. However, many small and midsize retailers are hesitant to adopt advanced analytics because of concerns that such strategies require infrastructural overhaul, expensive software, or specialized knowledge.

This resource introduces a portfolio of cloud-based strategies that provide essential analytical capabilities without the need for expensive business changes or expertise.

Vendor:
IBM
Posted:
Feb 8, 2021
Published:
Mar 31, 2013
Format:
PDF
Type:
White Paper
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