Retailing with unstructured data
Delivering Omni-Channel Shopping: Using Information Management and Analytics in Consumer Industries and Retail
Consumer industries and retailers are quickly realizing that traditional business intelligence (BI) practices are no longer sufficient in today’s business world, where 80 - 85% of relevant data exists in an unstructured format. Gaining insight into customer needs requires a new approach.
This resource examines the data-oriented trends affecting consumer industries and retailers, and evaluates next-generation strategies for transforming actionable insights into positive business outcomes. Inside, discover:
- Information opportunities and challenges
- Engaging customers across channels
- Leveraging the information and analytics hub
- And more