Retailing with unstructured data
Consumer industries and retailers are quickly realizing that traditional business intelligence (BI) practices are no longer sufficient in today’s business world, where 80 - 85% of relevant data exists in an unstructured format. Gaining insight into customer needs requires a new approach.
This resource examines the data-oriented trends affecting consumer industries and retailers, and evaluates next-generation strategies for transforming actionable insights into positive business outcomes. Inside, discover:
- Information opportunities and challenges
- Engaging customers across channels
- Leveraging the information and analytics hub
- And more