This e-book showcases how TechTarget helps B2B technology marketers harness the power of search to more effectively find, engage and convert buyers. Read on to discover exactly how TechTarget uniquely captures buyer intent, and how it can help your business find new customers.
Muda - a Japanese word for 'waste' - is a key concept in lean manufacturing - always reduce waste. This concept translates to your sales and pipeline building. Read this expert e-book for 4 ways to eliminate wasted time and increase ISR productivity with better data.
New methods and data sources help B2B technology marketers drive success now. This 4-part e-guide from TechTarget CMO John Steinert features new thinking and methodologies for demand generation to help B2B technology marketers now.
This e-guide explores how implementing compensation management software and "leading from the trenches" by making a few cold calls yourself can successfully take your sales team to the next level.
Configure price quote (CPQ) tools in Salesforce save time for sales staff in creating quotes for customers – even when a company may have complex pricing rules to determine quotes. In this expert guide, learn the latest strategies on using CPQ software tools in Salesforce, sometimes coupled with quote-to-cash.
This expert guide divulges essential information on how to use the newest sales tools for customer prospect generation; bolster sales forecasting with data modeling; use location-based apps; and more.
This informative analyst report from Gartner evaluates 12 leading integrated marketing management (IMM) vendors on a number of factors, including customer experience, product functionality, innovation, and many more.
TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific websites, magazines and events.