Global Brand Management

Global Brand Management

Cover

Think about this quote by distinguished marketing writer, Philip Kolter, “The art of marketing is largely brand building. If not a brand, it will be viewed as a commodity.”

Well, when it boils down, that statement couldn’t be any clearer—you’ve got to stick out to not be just another vendor with a product. So the question to ask is: how can you manage your brand globally to become more than just a commodity—to become a renowned name?

The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key processes to successful global brand management, the technology to use, and more.

Vendor:
OpenText
Posted:
Apr 2, 2021
Published:
May 6, 2014
Format:
PDF
Type:
White Paper
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