3 Funnel Points for Successful Lead Management

Contact Discovery Improves Performance of Direct Mail and Email Marketing

Cover

A global communications company wanted to identify a group of specific individual contacts from a targeted list of about 2,000 businesses. These key prospects would receive both direct mail and email invitations to impressive regional events - an important aspect of the company's new business development strategy.

Given the costs associated with direct mail, the company needed to make sure the contacts and their mailing addresses were accurate to ensure a positive return on investment.

Access this brief case study to find out what solutions exist to ensure the information necessary for successful demand generation. Read on to see how you can pioneer successful lead management.

Vendor:
Harte Hanks
Posted:
16 Dec 2014
Published:
16 Dec 2014
Format:
PDF
Type:
White Paper
Language:
English
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