eServices White Papers

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Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

Enhancing Interaction Center ROI in Turbulent Economic Times
sponsored by SAP America, Inc.
WHITE PAPER: Interaction center managers, along with their counterparts in sales, marketing, and service, are being asked to deliver greater value on shoestring budgets. While the conventional reaction in tough economic times is to simply cut costs and services, the nature of the current downturn indicates that austerity measures of the past won't work today.
Posted: 27 Apr 2009 | Published: 27 Apr 2009

SAP America, Inc.

Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought
sponsored by IBM
WHITE PAPER: Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
Posted: 14 May 2008 | Published: 01 Sep 2007

IBM

Hard Hat Area: Myths and Pitfalls of Data Mining
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER: The intrepid data miner runs many risks, including being buried under mountains of data or disappearing along with the "mysterious disappearing terabyte." Myths and misconceptions create their own risks and need to be debunked. This article outlines some risks, debunks some myths, and provides some protective "hard hats" for data miners.
Posted: 20 Feb 2009 | Published: 20 Feb 2009

SPSS Inc. Worldwide Headquarters

Enhancing the Customer Experience with Loyalty Management
sponsored by SAP America, Inc.
WHITE PAPER: By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business.
Posted: 27 Apr 2009 | Published: 27 Apr 2009

SAP America, Inc.

Let Customer Feedback Do the Driving
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER: As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.
Posted: 07 May 2009 | Published: 31 May 2007

SPSS Inc. Worldwide Headquarters

Retail Website Performance- Consumer Reaction to a Poor Online Shopping Experience
sponsored by Akamai Technologies
WHITE PAPER: Retailers must understand that the online shopper segment is continually maturing and be mindful of how this evolution influences consumers' expectations.
Posted: 07 Mar 2008 | Published: 01 Jun 2006

Akamai Technologies

Modernizing IT: Strategies for Improving Service Quality and Reducing IT Costs
sponsored by BMC Software, Inc.
WHITE PAPER: Working harder simply won't get you there. No matter how many people you allocate, sinking more labor into old IT practices cannot concurrently meet rising demands on IT and cut costs. Read about cost-effective, automated ways to meet this challenge head-on in our latest article, “Strategies for Modernizing IT, Reducing Costs, and..”
Posted: 17 Jun 2009 | Published: 15 Jun 2009

BMC Software, Inc.

Network-aware, End-to-End Service Management
sponsored by Microsoft
WHITE PAPER: This paper details an end to end service management solution that spans the entire infrastructure.
Posted: 19 Oct 2007 | Published: 01 Oct 2007

Microsoft

Challenges & Strategies for UK Annuity Providers
sponsored by Wipro
WHITE PAPER: This white papers talks about the challenges facing the UK annuity market and the strategies that can be taken by the product providers to meet them. The paper also talks about how Wipro can partner with providers to tap the opportunities present in the marketplace.
Posted: 13 May 2009 | Published: 11 May 2009

Wipro